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Mobile to be 'biggest branding product on the planet', says IAB chairman

' and 'How brands are making the most of mobile'. In contrast to other media, such as TV or radio which ...

A Continuous Conversation

the game itself, Google reports that 41 per cent of searches involving Super Bowl TV advertisers came via ... mobile, a tablet, a desktop computer or even a TV. There are so many practical reasons to ensure ... they are watching TV or when they are walking down the street looking at a billboard. It is the only platform ...

ISBA Conference: Mobile can become 'seventh mass media'

than TV, he explained. However, he told brands they needed to grasp the overall opportunity ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

devices to access the web while watching TV. For the first time, retail is among the top ...

Industry view: How will the 'new iPad' change marketing?

iPad and a million pixels more than your standard HD TV screen. For advertisers this is good news ...

Industry View: Will Apple unveil an iPad 3 tonight?

suggest that there will be an upgrade to the Apple TV box and later, a standalone Apple TV. All ...

Sony plans major ad spend for Xperia launch

poor performance of Sony's television division. Sony revealed the launch of the Experia S outside ...

2012 CES offers a glimpse into the future for brands

out of date. Would you rather yell at your TV from the sofa or make a simple gesture? Minority Report ... use of Kinect technology. It transforms your TV experience into the swiping and thumb/index finger zoom that Apple has pioneered. PrimeSense could turn out to be Siri's silent killer. Smart TV ...

Sir Stuart Rose: I'm going mobile

'll be doing outdoor, TV, newspapers, magazines, Facebook, Twitter. Some of that will be in partnership ...

Tablets creating new relationships with consumers, says IAB

screening , by using their device while in front of the television. Alex Kozloff, senior mobile manager ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.