Jedi day: Top 10 shared Star Wars ads
04 May 2012 | by Ben Hall
,500 486 129,986 shares 7. Spke TV 'Darth Vader plays ...
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McDonald's launches content portal in latest phase of UK 'McMakeover'
15 May 2012 | by John Reynolds
through a TV ad in the next phase of the ongoing A-Z campaign, showcasing a series of McDonald s ethical ...
My YouTube ad of the week: Sushma Sagar, Banana Republic
01 May 2012
Sushma Sagar, senior brand manager, Banana Republic Why I like this I can't imagine that many people outside Belgium had heard of TNT prior to this video, but an impressive 24 million people now have, according to the YouTube statistics. TNT is a Belgian TV channel specialising in drama ...
VO5 Extreme Style 'pageant' by Euro RSCG London
12 Apr 2012
function, ahead of the next TV spot in the "Pliktisijiteur Village Pageant" campaign.
SXSW: Five hot topics at SXSW Interactive
13 Mar 2012 | by Sarah Shearman
). 4. The value of social TV There were no fewer than 13 talks on this hot topic, the debate moving from dual-screening to driving ROI and ratings. During a panel debate on 'Does social media drive TV ratings?', MTV vice-president of digital media Colin Holms said: 'Any TV show will be social, whether you ...
My YouTube ad of the week: Kate Stanners, Saatchi & Saatchi
09 Mar 2012
placement/product demo/music promo. It wouldn't work in a TV ad break - its narrative is too gentle, its ...
Industry view: How will the 'new iPad' change marketing?
08 Mar 2012 | by Matthew Chapman
iPad and a million pixels more than your standard HD TV screen. For advertisers this is good news ...
Industry View: Will Apple unveil an iPad 3 tonight?
07 Mar 2012 | by Matthew Chapman
suggest that there will be an upgrade to the Apple TV box and later, a standalone Apple TV. All ...
Guinness launches St Patrick's Day sheep dog viral
06 Mar 2012 | by Matthew Chapman
The ad by Abbott Mead Vickers BBDO pokes fun at men, who they believe are notoriously bad at organising themselves for a night out. In the full-length video, seven men are herded past obstacles by a sheep dog. The dog navigates the group past potential obstructions such as a sofa and television ...
Paddy Power attempts to move on from transgender storm with chav ad
24 Feb 2012 | by Matthew Chapman
despite a TV ban by industry body Clearcast. The film ends with a voiceover stating, "you can ... by TV broadcasters. The ad invited viewers to spot the "stallions" from the "mares", while ... from it being shown on a few TV channels". The YouTube community has awarded the ad 1,631 "dislikes ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
