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's not about the app versus the magazine; the website versus the TV ad. Annoyingly for brands, it's about all ...
Procter Gamble has launched a free monthly digital beauty magazine and Tesco is launching its own ad-funded TV show. Meanwhile, online-only brands such as Google have invested in print magazines in an attempt to boost brand equity. As the ecommerce market continues to grow, merging editorial content ...
2012 in Europe. TV slots in Q4/early 2012 for Germany s leading media vendors are 96-98% sold out ... % to global adspend. Finally, the BRIC markets continue to power ahead. China s TV market is expected ...
Summer holiday As you are all well aware, August is often known as the "silly season" as people tend to take time off, leaving the national press and television news in particular looking around for quirky stories. With this in mind, and because you cant keep a good news hound down for long (no puns ...
A total of 13 media segments, including subscription and advertising across internet, television, radio, newspaper and magazine businesses, in addition to book publishing, recorded music and video ... would keep the television industry as the most valuable media sector by 2015 with a value of $14.7bn ...
deliver targeted, interactive online video advertising to a TV-like reach....of its 35 million viral ads to rival that of a prime-time TV audience through the acquisition. Suranga ... bn+ online video ad market is forecast to rise 22% as marketers continue to shift TV dollars online ... of Burst Media, we are uniquely positioned to deliver TV-like reach, in addition to the targeting ...
as agencies getting a better insight into client decision-making processes . 6. Event TV John Nolan, head of N-ONE, commercial digital division, North One Television; Simeon Adams, strategy director, Bartle Bogle Hegarty I do sometimes miss the days before TV became multichannel and highly fragmented ...
quarter of the year. Television 2010 spend: 3.96bn Yr/yr percentage change: 18% The TV ad ... forecasting 3% growth for the media sector this year. Last year, a resurgent TV sector enjoyed double ... Securities believes the strength of the rebound in the TV market suggests free-to-air broadcasting is more ...
-predicted year of mobile ? And will TV and social media become one? Media Week presents the ten trends ... , how far am I going? Am I going over the line and upsetting people? " 5) Will social media and TV become one? The long-heralded convergence between the TV set and the computer screen is happening ...
News from the Oxford Media Convention, including Jeremy Hunt's vision for local TV and why Trinity
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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