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The Year Ahead for ... Data

per cent of the total market, and 10 per cent of TVs now sold are ready for internet TV (with ...

Think BR: Moving media measurement into the 21st Century

-powered platforms. For example, while 7% of total TV viewing in 2011 will take place online, on-demand or over ... TV market, which is worth more than 3.3bn, is still bought and sold on the basis of the habits ... participate to ensure their TV viewing is correctly recorded. This isn t to denigrate BARB which is ...

What is the future for product placement?

5 per cent of all TV advertising revenue. Do you think the market will eventually grow to that size in the UK? Product placement has been embedded in the way US clients trade TV campaigns for some time ... the current TV advertising rules governing these product zones. - How has the initial uptake been so far ...

Russell Davies: It is now possible to measure influence, but how useful is it?

could live with something we all agreed on. It's like the consensual hallucination of TV ratings - we ...

Think BR: Advertisers hold firm in face of global challenges

2012 in Europe. TV slots in Q4/early 2012 for Germany s leading media vendors are 96-98% sold out ... % to global adspend. Finally, the BRIC markets continue to power ahead. China s TV market is expected ...

Media 360 agenda focuses on a return to growth

as agencies getting a better insight into client decision-making processes . 6. Event TV John Nolan, head of N-ONE, commercial digital division, North One Television; Simeon Adams, strategy director, Bartle Bogle Hegarty I do sometimes miss the days before TV became multichannel and highly fragmented ...

Trading forecast for 2011: 'slow and steady' wins the adspend race

quarter of the year. Television 2010 spend: 3.96bn Yr/yr percentage change: 18% The TV ad ... forecasting 3% growth for the media sector this year. Last year, a resurgent TV sector enjoyed double ... Securities believes the strength of the rebound in the TV market suggests free-to-air broadcasting is more ...

Ten things to keep you awake in 2011

-predicted year of mobile ? And will TV and social media become one? Media Week presents the ten trends ... , how far am I going? Am I going over the line and upsetting people? " 5) Will social media and TV become one? The long-heralded convergence between the TV set and the computer screen is happening ...

Special report: Oxford Media Convention

News from the Oxford Media Convention, including Jeremy Hunt's vision for local TV and why Trinity

Media Bitch's Diary 05 November

s blood - TV research can be Plan B. 'Exquisite individuals' shine at Media Week Awards ... And finally: This week s TV star is Mark Pearson , founder of Marcou Media and a "leading member ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.