My YouTube ad of the week: Kate Stanners, Saatchi & Saatchi
09 Mar 2012
placement/product demo/music promo. It wouldn't work in a TV ad break - its narrative is too gentle, its ...
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My YouTube ad of the week: Sushma Sagar, Banana Republic
01 May 2012
Sushma Sagar, senior brand manager, Banana Republic Why I like this I can't imagine that many people outside Belgium had heard of TNT prior to this video, but an impressive 24 million people now have, according to the YouTube statistics. TNT is a Belgian TV channel specialising in drama ...
My YouTube ad of the week: Kate Stanners, Saatchi & Saatchi
02 Feb 2012
last year s TV ad hit, "the Force". Now it might be that this has limited appeal and has been created ...
My YouTube ad of the week: David Prideaux, Publicis Chemistry
26 Jan 2012
it It s a TV commercial that wouldn t have worked on TV. In a commercial break, we re not taken ... it appear real. On TV, you d probably be forced to put some kind of soundtrack on it. Next, the length ... , it wouldn t work on TV because I suspect Clearcast wouldn t allow you to run it. I might be wrong but, after ...
My YouTube ad of the week: Sue Unerman, MediaCom
04 Aug 2011
future. However, it is something more than this. Procter Gamble produced the original TV soap ...
My YouTube ad of the week: Sue Unerman, Mediacom
22 Jul 2011
-smoking TV buyer I sat next to at the dawn of my career boasted of taking one bath a week. Predominantly ... Laurie, the world's biggest TV star, is presented "behind the scenes" coming to terms with his role as a ...
My YouTube ad of the week: Sue Unerman, MediaCom
02 Jun 2011
along with over-eating or hangover-nurturing. Traditionally, this has obviously been TV. But what better ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
