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BrandMAX speaker preview: Nick Manning on brand optimisation and the media industry

with engaging content. Television in particular is proving people wrong in their predictions that the age of the TV commercial was over. Meanwhile, the growth of digital media is changing the landscape ...

BrandMAX speaker preview: Kassan looks at the future of media and technology

television upfront in years so the fate of the 30-second spot seems to be just fine. It's not leaving. It ...

Media Bitch's Diary 24 June

television show following her appearance on 'The Apprentice' magazine special and it's sister show 'The ...

My Media Week: Stevie Spring

- the regulations were never meant to apply to magazines or short-form video that doesn t compete with linear TV. It ...

TV advertisers pay record prices for Oscar glamour

Hyundai introduced an iPad-based spot during last night's Oscar coverage and Colin Firth romped home with the Best Actor gong for 'The King's Speech', topping a night of British glory that also included the Academy Award for Best Film.

NotW men's mag Jam bundles free Gallagher CD

The CD will be polybagged in the Carlton and Granada television regions, and will be redeemable by voucher in Tescos nationwide. The former Oasis singer is also the subject of the title's cover feature and stars in an exclusive shoot by iconic British photographer David Bailey. The magazine is launching ...

MAGAZINE ABCs: Loaded drops 26.3% as men's lifestyle freefalls

international editions spanning the globe, and a TV series launching in the Autumn, 'FHM Stand-Up Hero'." Some ...

Clients do not see growth potential in Western Europe, admits Sorrell

at Intel s Shaping the Future of TV event yesterday, Sorrell predicted there will be an increasing battle between device manufacturers, platforms and content providers to control the future of the UK TV business. He believes pay TV s share of the UK marketing will increase from around 40% to as much as 60 ...

Murdoch aims for £30m a year from new ad deal

. The new trading system is said to be more in line with rival media, such as TV and radio ...

Comcast appoints new EMEA ad sales director

activities." CIMG represents Comcast's core programming assets, including E! Entertainment Television ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.