Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
featuring four Olympic athletes. Subway s campaign across TV, outdoor, digital and social, which launches ...
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From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
was brand manager for Smirnoff nine years ago, I produced one TV ad a year and perhaps two press ads. We ... brand manager, I was master of a few marketing disciplines: basically TV and press advertising,' agrees ...
Credit Suisse sponsors Bloomberg+ iPad app
17 Jan 2012 | by Nick Batten
Credit Suisse is sponsoring Bloomberg's recently launched iPad app, Bloomberg Television+, in a...The year-long sponsorship aims to boost awareness of Credit Suisse among a target audience of high-net-worth individuals. Bloomberg Television+ was released in October last year and enables users around the world to watch Bloomberg as it appears on television, access on-demand episodes of top shows, search clips ...
'Super Reed' entry wins Reed.co.uk ad contest
16 Jan 2012 | by Daniel Farey-Jones
A £10,000 competition to create a TV ad for Reed, the recruitment agency, has been won by director...and outdoor competition. "Super Reed" was shown on television for the first time last night (15 January) during the ITV1 show 'Dancing On Ice', with TV and other offline media planned by TCS Media/Media Odyssey ... . We look forward to the impact of running Super Reed as the focal point of our national TV campaign ...
Demand side platform Turn gears up UK operations
22 Nov 2011 | by Daniel Farey-Jones
including Adap.tv, Brightroll, Adbrite, SpotXchange, YuMe and DoubleClick. The DMP is integrated with six ...
BrandMAX digest: 'B' is for business as well as for brands
30 Sep 2011 | by Staff
, chairman and chief executive of MediaLink. Kassan identified social TV as an area for brands to tap into. About 80% of tablet owners use their tablet while watching TV, while 78% of smartphone owners use their handset when watching TV, according to Nielsen. Betting companies have employed dual-screen strategies ...
TV art critic to chair Marketing Design Awards judging
30 Aug 2011 | by Staff
Andrew Graham-Dixon, the renowned art critic and TV presenter, is to chair the judging of this year...television series, including Art That Shook the World, A History of British Art and The Art of Russia, Graham ...
Dare and PHD land Learndirect briefs
21 Jul 2011 | by Sara Kimberley
The agencies won the work after a pitch that was handled by the Learndirect head of marketing, Justine Poole. Ufi invited agencies to participate in the review in February, and paired creative agencies and media agencies. Dare will create national integrated campaigns for Learndirect using TV ...
The BR 200 July 2011: The web's most influential bloggers (1-50)
21 Jul 2011 | by Staff
9 Ad Rants 32912 10 Adland.TV 32361 ...
The BR 200 July 2011: The web's most influential bloggers (101-150)
21 Jul 2011 | by Staff
The BR 200 (101-150, July 2011) Rank Blog Brandwatch value Twitter RSS 101 Mark lives 4241 102 Cornwall SEO 4234 103 Confessions of a wannabe ad man 4228 104 Real fresh TV ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
