NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
, such as our merchandise and our TV broadband offering, NBA.tv. The NBA has a powerful brand identity and logo ...
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The Red Brick Road wins £2m ADT task
31 May 2012 | by Sara Kimberley
The agency won the account after a two-way pitch. ADT has most recently worked with Ware Anthony Rust, which created the "what means most to you in this world" TV ads. Before that, Abbott Mead ... will be responsible for launching a TV and press campaign later this year to boost ADT's brand awareness. Mark Shaw ...
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
By 1986, when Sam Cooke's Wonderful World reached number two in the UK singles chart 26 years after its original release, due to its use in a Levi's 501s TV ad, the power of marrying a brand ... VS NEW WAVE Old model A big-name brand ambassador in a heavyweight TV campaign In 1984 ...
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
, in the US Keds has had a revival and is now expanding from shoes into clothing, and TV shows such as Charlie ...
18 Feet & Rising lands £3m Cuprinol business
17 May 2012 | by Anne Cassidy
global ad account. Cuprinol advertised heavily in the 90s with a TV campaign featuring a character ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
of a sudden, everything is about Facebook. TV is the tried-and-tested way to build a brand. Can ... , and taken off, only with digital. TV has a role to play and it will for a long time, but you first need ... than TV. How do you measure that? It's a little bit simple to sit here and say 'Oh, we need ...
Environment : Jordans' 'ten per cent' boost for wildlife
10 May 2012
-old environmentally conscious consumers. The PR team secured farmer and TV presenter Jimmy Doherty as a brand ...
Brand Manager of the Week: Thuy Nguyen
09 May 2012
has been brought to life in the recent TV campaign. What was your first job? I had the usual ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
with a high-profile TV campaign coming out would have a measure of any negativity beforehand. This should ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
in print, TV and digital at Primedia, MTV Networks and Microsoft, she adds: "When I look at my career, I ve ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
