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Campaign: Consumer - Floridita hits the spot with Cuban venues

and after the venue openings, and negotiated radio and TV slots with broadcasters. Journalists Rose ...

Profile: Another magic kingdom - Siobhan Kenny, V-P of communications EMEA, Walt Disney Television

and 'direct comms' has left the DCMS to become V-P of comms at Disney TV across Europe, the Middle East ... to ensure its views are understood across Whitehall. She will also promote Disney TV brands and seek to boost the 'visibility' of its TV operations across the corporation. But in taking the plunge ...

Big Brother to be corporate venue

Endemol and Elstree Film and Television Studios are having a second stab at selling the Big Brother...Endemol, the production company behind the reality TV show, and Elstree, the studio that hosts and films the programme, have called in The Ultimate Event Company (TUEC) to promote the house for events in September and October. TUEC was hired after a two-year stint with Euro RSCG Skybridge, which stopped ...

Media Relations

Sports stadium TV network Match Day Media (MDM-TV) has hired Redleaf Communications to boost

Media Relations: Croatia aims for culture vultures after PR switch

and websites, as well as lifestyle and family TV programmes and publications. The culture and heritage ...

Mason Williams in Oliver DVD win

The series, which features chef Jamie Oliver and goes on sale next month, is identical to the TV version but with expletives 'bleeped' out. Mason Williams account director Natasha Gould said the DVD would be a 'tool for educating parents and children about what is good and bad food'. Health ...

Public Sector: Hertsmere tries to save Elstree

The council, which owns the site of the famous studio, will be targeting the film, TV and entertainment trade media in a bid to find new owners. Current owner, the Elstree Film and Television Studios Company, which is an independent company set up by the council in 1991, has said it will not seek ...

Profile: Soccer socialist - William Gaillard, director of communications and public affairs, Uefa

William Gaillard is in demand. Our interview is delayed an hour - 'Sorry, had to go on TV...'s the case - TV has created a monster. I regret that and Uefa does too, I would love to have it how it used ...

Campaign: Federer's racquet gets pitched to amateurs - Consumer PR

between performance and racquet. Measurement and Evaluation The campaign generated TV interviews ...

News Analysis: Nike's reputation in spotlight again

is that Nike is so advertising-led, creating huge-impact TV ads, that everything has to be massive and famous ... , Hollywood-style TV slots. My perception is that it has done it as a final thing rather than leading a ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.