Durex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
push at the start of the year with a TV ad and social media campaign to get couples "in ...
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Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
for News Corp's 'Touch', a new television drama featuring Kiefer Sutherland, which was unusually released ... for professional content on sites such as YouTube and Facebook. Soap opera TV shows date back to the 1950s, when ... days of TV channels when the likes of Persil and Omo and others were sponsoring the 30-minute soap ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
of a sudden, everything is about Facebook. TV is the tried-and-tested way to build a brand. Can ... , and taken off, only with digital. TV has a role to play and it will for a long time, but you first need ... than TV. How do you measure that? It's a little bit simple to sit here and say 'Oh, we need ...
Glue Isobar wins AkzoNobel DIY digital creative account
03 May 2012 | by Katherine Levy
will run across TV and radio. Its appointment follows that of Bartle Bogle Hegarty in June last year ...
Unilever rolls out £2m Comfort Exhilarations campaign
30 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by Ogilvy and launching at the start of May, features a TV ad and showcases the brand s packaging redesign and the introduction of two new fragranced variants, Blushing Poppy and Peach, and Vanilla and Gold Iris. The campaign will run until the end of September. Unilever hopes to bring new ...
Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
're also getting high public relations happening at the same time. And if you can combine that with TV ... included TV TV and digital and public relations over the course of a year. So the point about digital costs ... ". And I love the brand building they do. They didn t do TV commercials for a long time, they did extreme ...
P&G marketing chief admits it needs to fundamentally shift how it operates
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
to digital marketing and move spend out of TV advertising into digital channels....the biggest spender on TV advertising, where it directed 136m out of its overall advertising spend of 203m ... the more traditional advertising on television to digital and mobile advertising". Pritchard expanded ...
Dulux reinstates the dog for sentimental TV push
08 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
breaks on 12 March in the UK, featuring a new TV ad supported by digital, print and PR activity ...
Reckitt Benckiser prepares ad campaign for Finish Quantum launch
24 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by Euro RSCG, launches on Tuesday (28 February) and features a TV ad supported by press, digital, radio, sampling and point of sale activity. The TV ad uses computer animation to create a "magical forest", which RB claims is inspired by blockbuster films 'Avatar ...
Bakers creates TV soundtrack just for dogs
13 Feb 2012 | by Maisie McCabe
Bakers, the Nestle owned pet food brand, has created an ad for dogs, which includes a high-pitched whistle that can not be heard by humans.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
