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Campaign: Launch of Avon's representative advertising campaign Client: Avon PR team: Rain Communications UK Timescale: March-April 2008 Budget: £6,400 In March this year Avon was due to launch two new advertising campaigns, the first TV advertised recruitment drive since the 1960s. The first ...
. Because the team was concerned TV channels would not run the story if the only material they had ... national newspapers, seven national television pieces, 104 regional press pieces, 29 radio pieces, 17 ...
for the brand's TV advertising. EHPR involves its client Wella in an awards ceremony via sponsorship ...
Nicky Clarke's public image has been one of daytime TV star and high-profile celebrity crimper. But over the past year, Clarke has undergone a subtle image change to help boost his range of hair care products created by Wella. Instead of being populist, Clarke became more elitist in the quest for higher ...
WELLA: Vivid, the customer magazine of hair products supplier Wella, is to pilot a TV service
in South Africa. Part of the brief is to promote Estee Lauder's local TV program Looks 2 Live By. Estee
Major companies often team up for commercial reasons, but rarely to make common cause against a TV...Major companies often team up for commercial reasons, but rarely to make common cause against a TV programme. Yet such an alliance made the headlines last week after Ford instigated a meeting to address concerns related to the BBC s consumer programme Watchdog and its offshoots. Among ...
editor of the magazine earlier this year, has introduced TV and radio listings for the first time, a new...The Sunday Express magazine relaunches this weekend in A4 format. Sarah Stacey, who was named editor of the magazine earlier this year, has introduced TV and radio listings for the first time, a new children s section, and revamped the beauty coverage. ...
demographic than Attic Futura s welter of teen zines like Sugar and TV Hits, aiming at early-30s women ...
the opposite sex is reading it as well. He adds that by covering film, music, fashion, television ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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