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Understanding the customer journey

encounters, behind television. Across the categories, fashion encounters were logged most frequently by those ... strong influence on the decision. Perfumes, pay TV and fashion are also areas where advertising plays a ... by category, magazines, radio, online, TV and press all have a share of the honours. But in all categories ...

Richmond brand to air nude farmer ad

The campaign will launch on June 4 and centre on a TV ad created by Quiet Storm. It will be accompanied by outdoor advertising. The ad features a young male farmer strolling naked through a rural ... -changing for the ham market." In addition to the TV ad, the campaign will feature a sampling campaign running across ...

Tess Alps to become Thinkbox executive chair

Tess Alps, chief executive of Thinkbox, is to take the role of executive chair at the commercial TV.... Alps said: "I'm looking forward to spending more time with my TV. My planner is so full that going ... of other things. "I shall never stop championing TV advertising's effectiveness and pressing ...

Old El Paso readies Jubilee-themed campaign

Griffith. A repurposed TV ad, by Saatchi Saatchi with art direction by Phil Clarke and copy direction ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

four million people over TV, outdoor, print and digital, and 70,000 to 80,000 people saw the ad on Facebook in the day before it was first shown on TV, Van der Post said. He said that premi ring the ad ...

Hub Digital Networks launches into digital out of home sector

-house. Acentic Media is an international provider of digital TV services for hotel chains predominantly ...

'Bigger. Fatter. Gypsier.' ad complaint could get second chance

s ads for the TV programme 'Big Fat Gypsy Wedding'. "It will give equally careful consideration ...

Sports lifestyle brand Extreme Group seeks agency for lifestyle push

to build the world's leading Extreme Sports TV distribution company and through brand expansion has become ...

My Media Week: Henry Daglish

" for one of our clients on Shazam (the clever platform that will allow viewers to interact with TV ads from ... of devices greatly differs from household to household. People don't just watch TV anymore. For a late ...

Mars kicks off its Euro 2012 ad campaign

Mars has launched its Euro 2012 TV ad, which features a Mars bar-eating steward producing heroic

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.