Volkswagen USA 'crash' and 'tree' by Deutsch LA
16 May 2012
The new TV work for Volkswagen USA aims to focus on what matters to people, whether it's profound
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Volkswagen Polo 'stay in safe hands' by DDB UK
16 May 2012
DDB UK has launched a TV commercial for the Volkswagen Polo, focusing on the relationship between a
DDB takes emotional approach for new VW Polo campaign
14 May 2012 | by Loulla-Mae Eleftheriou-Smith
for university. It uses the strapline: "Stay in safe hands. Polo. Small but tough." The TV ad broke during ...
Autoglass appoints new marketing director
09 May 2012 | by Matthew Chapman
month launched its latest TV campaign starring its own staff, which was intended to draw attention ...
Brand Barometer: Social media performance of Audi
09 May 2012 | by Gemma Charles, Public affairs editor, Marketing
January - Audi's 'Vampire Party' ad made its debut ahead of the 2012 Super Bowl. The commercial aired on TV in the US, but was discussed around the world via social media. February - The unveiling of Audi's new TT RS Plus on 9 February created another spike in mentions on social. March ...
Jaguar to air Homeland-themed ad
03 May 2012 | by Maisie McCabe
of 'Homeland', in the final ad break of the TV drama on Sunday (6 May)....Jaguar, in a campaign planned and bought by Mindshare, will premiere the 40-second TV ad as part of its 'Alive' global brand positioning , in the first ad break of 'Homeland' on Sunday. Following the premiere, Channel 4 will air five two-second blipverts in each of the five ad breaks during the show ...
Adwatch (May 2) Top 20 recall: Audi
02 May 2012 | by Jamie Maker, director, Brave
TV ad for a car; I'm watching a fairy tale. I half expect to see James Stewart walk in from the set ... Agency/TV Buyer Recall rank % 1 -1 Comparethemarket ...
Hertz calls review of £10 million pan-Euro media
26 Apr 2012 | by Nick Batten
accounts respectively. The remit includes TV buying, press buying, cinema, outdoor, online media ...
Nissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
'eureka' 30-second TV ad or PR breakthrough. Wider trends Instead, according to Andrew Jackson, head ...
Audi presents brand manifesto in global campaign
18 Apr 2012 | by Alex Brownsell
Audi has launched a global TV and cinema ad outlining its brand manifesto, based around its...'." The campaign will run until the end of June, with 60-second ads running on TV and a 90-second version screening ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
