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Unilever partners with News Corp and Viacom for digital content

28 May 2012 | by Loulla-Mae Eleftheriou-Smith

for News Corp's 'Touch', a new television drama featuring Kiefer Sutherland, which was unusually released ... for professional content on sites such as YouTube and Facebook. Soap opera TV shows date back to the 1950s, when ... days of TV channels when the likes of Persil and Omo and others were sponsoring the 30-minute soap ...

Brad Pitt to be new face of Chanel No 5

10 May 2012 | by John Reynolds

Catherine Deneuve and Nicole Kidman have previously been the face of the fragrance. The high-profile TV ...

Corsodyl 'ignore' by Grey London

09 May 2012

The ad aims to make the point that people do not ignore blood from other parts of the body and that bleeding gums could lead to gum disease and tooth loss. The TV ad will be supported by press, outdoor and digital display. It was written and art directed by Nick Rowland and directed by Ryan Hope through Blink. ...

Schwarzkopf signs as headline Big Brother sponsor

03 May 2012 | by Maisie McCabe

The deal, negotiated by MEC, will see branding for Schwarzkopf's Live Color XXL hair-dye products appear on idents and all marketing around the Big Brother formats. The idents will be created by Signal TV. Freederm sponsored last year's Big Brother , while Plusnet was the sponsor of Celebrity Big ...

Adwatch (April 18 ) Top 20 recall: Lynx

18 Apr 2012 | by Matthew Heath, chief strategy officer, LIDA

of the brand getting it right from TV to augmented-reality digital outdoor. The simple-to-explain visual ... Latest Apr-04 Brand Agency/TV Buyer Recall rank % 1 ...

VO5 Extreme Style 'pageant' by Euro RSCG London

12 Apr 2012

function, ahead of the next TV spot in the "Pliktisijiteur Village Pageant" campaign.

Nivea Sun sponsors hit Disney Junior show

05 Apr 2012 | by Nick Batten

recently launched a 1m TV ad campaign for its Nivea For Men Sensitive range. Follow Nick Batten ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

23 Mar 2012 | by Rachel Barnes

returned to TV in the UK only recently, but 2012 will mark its biggest ad investment for many years ... 's marketing. ' It's not about shifting from TV to digital, but about the importance of each. Community ... ) THE CAMPAIGN TV and press Revlon is kicking off the first ad in its new-look campaign from next month ...

Dove launches campaign to support self-esteem programme

23 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

The campaign, created by Ogilvy Mather, forms part of a 1.6m drive and breaks on TV, supported by an on-pack promotion and in-store activity. The ads will carry the strapline, "Together we can make a difference. Dove brings self-esteem education to girls". Ali Fisher, brand manager of Dove Skin, Unilever ...

Sanex ad banned for natural ingredient implication

21 Mar 2012 | by Matthew Chapman

The television campaign, which ran in October, featured naked people applying coloured substances to their bodies. It is not clear whether it was created in-house or by an agency. The ad began with a voiceover that stated, "we put so many different chemical ingredients onto our skin", before cutting to a woman using ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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