Panadol to sponsor Keith Lemon's jump to ITV1
29 Mar 2012 | by Maisie McCabe
and Fearne Cotton, recording the highest audiences of any TV programme on digital TV in 2011 ...
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Boots revamps pharmacies to reflect specialities
04 May 2012 | by Matthew Chapman
advertising with the potential for TV advertising to raise awareness of some services such as eye health ...
Brand Manager of the Week: Lisa Harrison
20 Mar 2012
-match dinner as sponsor of the Wales women's team. - What's your greatest ambition? To have a TV ad I ...
P&G marketing chief admits it needs to fundamentally shift how it operates
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
to digital marketing and move spend out of TV advertising into digital channels....the biggest spender on TV advertising, where it directed 136m out of its overall advertising spend of 203m ... the more traditional advertising on television to digital and mobile advertising". Pritchard expanded ...
Reckitt-Benckiser launches Britain's Greatest cross-brand promotion
12 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign is thought to be RB's biggest to date in the UK and will support the company's key powerbrands such as Finish and Cilit Bang. The advertising campaign was created by Euro RSCG with design by Live Breathe, and features TV, print, radio, digital, in-store and promotional activity, supported ...
Carol Vorderman fronts Sambucol marketing drive
18 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by Koala Ltd, breaks on Tuesday (22 November) and features a TV ad for the PharmaCare Europe-owned brand, supported by press activity. Media buying is handled by AdConnection. The TV ad promotes Sambucol as a natural food supplement for the entire family, highlighting ingredients ...
Reckitt Benckiser sexes up the kitchen cabinet
10 Nov 2011 | by John Tylee
about new media's potential. "We still believe in the power of TV," he says. "Yet the digital space ... well to TV and online promotion because of the natural affinity of its young core market, as shown ...
Boots sticks with comedy Christmas strategy
03 Nov 2011 | by Matthew Chapman
The TV ad, which launches tonight (November 3), portrays the girls as action ... sessions. The 60-second television spot will launch at 8.15pm during ITV and Channel 4 during Emmerdale and Beeny's Restoration Nightmares. A series of 10-second and 30-second spots will follow the television ...
Agencies line up for £7m Superdrug media
29 Sep 2011 | by Katherine Levy
. The bulk of its advertising spend is directed at press and TV, with the remainder split between direct ... media offering. Last October, Superdrug launched its first major TV advertising campaign for ten ...
Air Wick launches £3m Christmas push
14 Sep 2011 | by Loulla-Mae Eleftheriou-Smith
. The new product is being supported by TV, in-store, print and digital activity launches 10 October ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
