Direct Line Group recruits former HSBC marketer Evans
17 May 2012 | by Alex Brownsell
brand , with TV ads featuring its bulldog mascot, joined by actor Martin Clunes. ...
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HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
to a more product-driven approach. Citing one of HSBC's recent TV ads, which shows a young girl ... an ad attempting to showcase the changing nature of trade in a globalised economy. The TV spots ...
Sainsbury's Bank 'rainbows' by AMV BBDO
24 Apr 2012
Abbott Mead Vickers BBDO has created a TV ad to promote Sainsbury's Nectar Credit Card.
Santander targets females with 'more human' marketing strategy
07 Mar 2012 | by Alex Brownsell
. The TV execution features a voiceover stating, "You play, you save. You spray, you save. Stay in bed all ...
Trading places: this week's people moves
02 Mar 2012 | by Matthew Chapman
former head of TV Phil Hall and MediaCom Beyond Advertising managing partner Kirsti Wenn, to joint ...
Trading places: this week's people moves
24 Feb 2012 | by Daniel Farey-Jones
brands to make TV ads Shazam-enabled. ( Media Week ) ...
Nationwide renews product placement deal
23 Feb 2012 | by Maisie McCabe
The one-year extension follows research by ITV and Nielsen into Nationwide's initial three-month deal, which showed that seven out of ten viewers correctly recalled the brand the day after watching the programme. Product placement has been allowed in UK-originated television programming since February last ...
RBS-branded rugby app converts 50,000 downloads
21 Feb 2012 | by Daniel Farey-Jones
on TV, has been downloaded more than 50,000 times in almost three weeks.
Nationwide brings mortgages to the fore with its latest ads
27 Jan 2012 | by Alex Brownsell
The financial services brand, which unveiled its new brand positioning in September , will launch a TV, radio and in-branch campaign on 6 February, promoting its 'Save To Buy' product, which offers first-time buyers mortgages with a 5% deposit. Ads will also feature Nationwide's offer of a 500 ...
Brand Builder: Virgin Money
19 Jan 2012 | by Alex Brownsell
House library. The TV ad reminds viewers of the Virgin brand's heritage, from its music-industry days ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
