Experian kicks off £6m media review
24 May 2012 | by Katherine Levy
's consumer products. CreditExpert's most recent TV campaign, through The Red Brick Road, broke in February ...
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Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
Barclaycard is rolling out its first TV ad campaign in over a year to promote its PayTag technology...The campaign by BBH launches today (28 May). It takes the brand back to its comedic advertising roots with a TV spot directed by Becky Martin, the producer of Channel 4 comedy series 'Peep Show ... such as 'Waterslide' and 'Rollercoaster' . The TV ad will be supported with print, outdoor, in-store and digital ...
Sports lifestyle brand Extreme Group seeks agency for lifestyle push
15 May 2012 | by Sara Luker
to build the world's leading Extreme Sports TV distribution company and through brand expansion has become ...
Visa Europe 'flow faster' by Saatchi & Saatchi
19 Mar 2012
The work, created by Saatchi Saatchi, marks the first appearance from Bolt in his role as Visa Europe s "innovation ambassador". The TV ad, which launched across Europe on 17 March, also includes cameo appearances from athletes who are part of "Team Visa Europe". Set to a soundtrack of Hundred ...
MasterCard rolls out 'priceless' Brits competition
10 Jan 2012 | by Alex Brownsell
The 'Priceless Duet' campaign, which launched today (10 January), invites consumers to enter a competition with the winners performing with one of singer Labrinth, boyband JLS or this year's Choice Award winner, Emeli Sande. The winners will be shown performing on a TV ad, to be broadcast on the evening ...
MoneySupermarket.com promotes wider savings with Las Vegas ad
06 Jan 2012 | by Alex Brownsell
The latest TV ad, by agency Mother, shows "ordinary family man" Brian arriving in Las Vegas after he saved 400 on his car insurance. As the character walks through a clich d Las Vegas hotel ... -second TV ad breaks on Monday (9 January) during ITV1's Coronation Street . Paul Troy ...
The Annual 2011: Top 10 celebrity ads
16 Dec 2011 | by Staff
Grey's first campaign for Lucozade exploded on to TV screens early in the year, thanks to energetic ... at the heart of this TV spot was a clever and powerful way to highlight why everyone should have ... Dancing to thank for helping her get back on UK television, but it was Foster's and Adam Eve that got ...
Barclaycard teams up with celebrities for 'Easier' Christmas push
02 Dec 2011 | by Alex Brownsell
." Twelvetree added that Barclaycard was plotting a follow-up to its Waterslide and Rollercoaster TV spots, with a campaign "in the pipeline" for launch next year. He said: "We will be doing TV ...
Editor's Comment: TV's a lively corpse
22 Nov 2011 | by Noelle McElhatton
than TV. The sharing of common cultural references is important, because brands seek fame and trust - two things that TV has done well at delivering. So, it is hardly surprising that, given ... , but also because TV works as the platform to launch brands into the social space. Either way, if telly ...
M&S Money brings in Phil Spencer for online videos
12 Oct 2011 | by Matthew Chapman
The retailer hired Adjust Your Set as its multichannel video agency to launch and run M S Money TV, which is currently hosting 11 films, in order to improve engagement in the service. M S Money TV sits on the retailer s website and includes "call to action" buttons for further information and icons to share videos ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
