Direct Line Group recruits former HSBC marketer Evans
17 May 2012 | by Alex Brownsell
brand , with TV ads featuring its bulldog mascot, joined by actor Martin Clunes. ...
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Zurich calls £100m global ad review
24 May 2012 | by Anne Cassidy
. Zurich s most recent major TV campaign in the UK featured two animated figures wearing the brand logo ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
with a high-profile TV campaign coming out would have a measure of any negativity beforehand. This should ...
Hiscox becomes first UK brand to use AdCastPlus platform
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
into time slots, which can be planned to coincide with TV campaigns. Theatre website Whatsonstage ... print advertising, outdoor, digital and TV sponsorship. "The engaging format will promote our brand ...
Confused.com extends Nectar partnership
29 Mar 2012 | by Alex Brownsell
The Admiral-owned price comparison website will offer 1,000 Nectar points across home, pet, bike, van, life and motor insurance, four months after first introducing the partnership. The offer will be promoted with a new TV and radio ad, again featuring its animated brand character and version of disco ...
Bupa signs ad-funded deal for Wellbeing Hour on LBC 97.3
28 Feb 2012 | by Maisie McCabe
on the radio were allowed to be integrated into programmes from December 2010 , two months earlier than TV ...
GoCompare goes Looney in latest ad
20 Feb 2012 | by Sara Kimberley
GoCompare, the price comparison site, has launched a Looney Tunes-style TV ad featuring The Three
Comparethemarket.com 'tough decision' by VCCP
16 Jan 2012
Aleksandr Orlov's loyal sidekick, Sergei, almost gets fired in the latest TV ad in VCCP
MoneySupermarket.com promotes wider savings with Las Vegas ad
06 Jan 2012 | by Alex Brownsell
The latest TV ad, by agency Mother, shows "ordinary family man" Brian arriving in Las Vegas after he saved 400 on his car insurance. As the character walks through a clich d Las Vegas hotel ... -second TV ad breaks on Monday (9 January) during ITV1's Coronation Street . Paul Troy ...
Aviva takes on Admiral with latest Paul Whitehouse ad
04 Jan 2012 | by Alex Brownsell
insurance on a pair of waterproof chest waders. For the first time, the TV ad will be accompanied by a ... of previous Paul Whitehouse ads and, for the first time, we're extending the reach of the character beyond TV ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
