PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
, most beautiful piece of print or most amusing TV ad, it's the piece of work that reaches its target ...
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Moneysupermarket.com aims for 'big brand' behaviour with ads
07 Sep 2011 | by Alex Brownsell
The aggregator is rolling out a second TV ad featuring 'everyman' brand characters, this time a ... for it through Moneysupermarket.com. In the comedic TV ad, by Mother, Dave strides into the jungle ... 's previous TV ad, 'Surf', in which a character named Geoff impressed holidaymakers by riding the waves ...
The Post Office 'savings' by Mother
02 Sep 2010
The Post Office has launched a new TV ad which featuring real Post Office customers.
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
and proving that they work is the challenge. But I hate the idea that you have to take money away from TV. It ... value beyond the click and to start to eat into TV budgets. This would require a different measure ... the value of digital, because they are still unconvinced compared with TV." This calls for some ...
Confessions of an internet adman
25 Jun 2010 | by Norm Johnston, Mindshare
The lines between 'old' and new media are about to become blurred, with TV primed to sit...I love TV. There, I said it. It actually feels rather good, particularly after 15 years persuading clients not to focus on TV. I can already hear the cries of "Judas" among my fellow digital folk. However, before throwing me into the IAB dungeon, let me explain: in the next few years, TV will be one ...
Generation why?
25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London
. On the one hand, we've had an election entirely swung by the bravura performance of a politician on a live TV ... military coups around the world, the first thing the army does is take over the radio and the TV stations ...
Unleash the power of production
25 Jun 2010 | by Ivan Skoric, TSL Digital
. With innovations such as the iPhone, the iPad and 3D TV getting into the hands of consumers, digital won't stop ... agency specialisations. Print, pre-press, TV and online specialist agencies no longer apply ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
and Talk Talk. Canvas will enable real-time links between online content, audience interaction and TV ...
The art of serial brand arson
25 Jun 2010 | by James Devon and Graham Kerr, MBA
however we want (TV, DM, and digital display etc ... and, of course, not forgetting "little bits ...
Start small, aim big
25 Jun 2010 | by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
with the big glorious 60s cinema TV commercial we produced that would espouse the brand's philosophy. We ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
