Kopparberg 'un-established since 1882' by RKCR/Y&R
15 May 2012
Set and shot in Stockholm, it aims to capture the spirit of being " n-established". The ad was directed by Owen Harris, who recently shot the award-winning TV series Misfits . ...
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Chambord makes TV debut with E4's Revenge
01 Jun 2012 | by Gemma Charles
Chambord, the French black raspberry liqueur, has embarked on its first foray into TV by sponsoring
Carlsberg 'fan academy' by Fold7
14 May 2012
Des Lynam, Stuart Pearce and Sir Bobby Charlton star in a new TV campaign for Carlsberg.
Kopparberg unveils 'un-established' marketing drive
14 May 2012 | by Gemma Charles
Drawing on its Swedish heritage, the drive is themed around the strapline " n-established since 1882" and will be spearheaded by a TV campaign, created by RKCR/Y R, breaking tomorrow (15 May). Set ... secret gig in a forest. Director Owen Harris, who most recently directed BAFTA award winning TV series ...
Carlsberg launches star-studded football-focused ad
11 May 2012 | by Sara Kimberley
Carlsberg is launching a star-studded patriotic TV ad campaign this weekend, featuring Sir Bobby...A TV ad, Fan Academy , created by Fold7, will launch on Saturday morning (12 May) during 'Soccer Am' on Sky Sports. The light-hearted campaign shows England fans physically and mentally being put through their paces at the 'Fan Academy', by a stream of famous faces such as Stuart Pearce, Brian Blessed ...
Kronenbourg hands £5m creative account to Ogilvy & Mather
03 May 2012 | by Sara Kimberley
. The campaign spanned TV, documentary films, print, YouTube, Twitter and Facebook activity. BBH s global ad ...
Strongbow 'get the job done' by St Luke's
01 May 2012
Created by St Luke s with media planning and buying through MediaVest, the campaign launched with a 60-second TV execution called "push it" that aired nationally on 30 April. ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
with a high-profile TV campaign coming out would have a measure of any negativity beforehand. This should ...
Strongbow shifts ad strategy to aspirational message
24 Apr 2012 | by Gemma Charles
Next week (30 April) it will unveil a fresh creative strategy that introduces the strapline Strongbow. Earn it. The TV ad, which pays homage to the Britflick gangster genre, tells the story of members of a wedding band earning their pints of Strongbow. In recent years the brand s ads have used ...
John Smith's creates responsible drinking campaign around Grand National
11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
National, which will include its first-ever TV ad to air at Aintree...., "Drink responsibly". The push also marks the first TV ad from John Smith's focused specifically ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
