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'Suck our guts out' Frubes ad escapes ASA ban

A Yoplait TV ad featuring cartoon characters that used phrases such as "Rip our heads off...The TV ad, which aired in March, was created by Publicis Conseil. It featured the inside of a ... TV ads before they air was challenged by nine viewers, who complained to the Advertising Standards ... ", was inappropriate for children. In its defence, Yoplait argued that the Frubes brand had been advertised on TV ...

Vimto partners with Vevo to target teens

The tie-up will be promoted through a campaign that builds on the brand's 'Seriously Mixed Up Fruit' messaging. The work comes after Vimto revealed it would be moving its marketing spend from TV to digital, seeking to capitalise on its growing online fanbase. Vimto will run a heavyweight digital ...

Britvic repositions J2O in brand overhaul

The repositioning has been kicked off with a new TV ad by BBH that features a group of dogs turning up to a party hosted by cats. The hostility between the two species is broken down by the dogs proffering a crate of J20. The ad ends with the strapline, "A bottleful of togetherness". Last year ...

Britvic J2O 'cats and dogs' by BBH

is airing on TV and online. ...

Irn Bru says hello to 'Fanny' in latest ad

Irn-Bru, the soft-drink brand owned by A G Barr, is airing a humorous TV ad running under its 'Gets...," and "steamy windows". The ad will run on TV and in cinema, and was directed by Stuart Elliot. Copy ...

Coca-Cola unleashes the 'super fan' for Euro 2012 activity

A television spot by Santo shows a fan sprouting red-and-white feathers as he is transformed into a "super fan bird mascot" through the magic of Coca-Cola after a goal is scored. It will be shown for the first time on TV on ITV1 today (16 May). The ad also offers viewers a chance to win tickets to Euro ...

Sports lifestyle brand Extreme Group seeks agency for lifestyle push

to build the world's leading Extreme Sports TV distribution company and through brand expansion has become ...

Rubicon 'love the exotic' by The Minimart

Rubicon has launched a TV campaign by The Minimart.

Pepsi launches 'crowd surfing' football game for Xbox Live

The mini-game forms part of Pepsi Max's Max It! campaign, and is based on the TV ad which shows ... Max s footballers in a series of challenges, which recreates scenes from the TV ad. Players receive ... the TV ad and get the opportunity to the play the game. Pepsi has also created a Facebook app ...

ITV signs up Pepsi for Shazam-enabled ad in BGT final

ITV signed an exclusive deal with the audio-recognition service in April in order to become the only UK broadcaster to offer advertisers its functionality in TV spots. Viewers can use the Shazam app on their smartphones to interact with creative in Pepsi Max s "crowd surfing" football ad ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.