Old El Paso kicks off £25m global ad review
31 May 2012 | by Anne Cassidy
, as well as TV activity. The campaign uses the tagline "Bring on the Jubilicious weekend!" and branded ...
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Tesco 'Tesco Jubilee' by The Red Brick Road
31 May 2012
Tesco has launched a TV campaign to highlight the supermarket's promotions for the Queen's Diamond...The two ads are a humorous tribute to 50s-style advertising. Both were shot in black and white with that era's grainy film quality and outfits. The first ad is a 30-second film and the second lasts 20 seconds. The TV campaign is also supported with press and radio ...
Richmond brand to air nude farmer ad
29 May 2012 | by John Reynolds
The campaign will launch on June 4 and centre on a TV ad created by Quiet Storm. It will be accompanied by outdoor advertising. The ad features a young male farmer strolling naked through a rural ... -changing for the ham market." In addition to the TV ad, the campaign will feature a sampling campaign running across ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
Griffith. A repurposed TV ad, by Saatchi Saatchi with art direction by Phil Clarke and copy direction ...
Adwatch (May 23) Top 20 recall: Walt Disney World Resorts
22 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
there on TV, but somehow airbrushed out of the business consciousness. This is largely, I suspect, because ... like, then viewers' own imagination will magnify it beyond the bounds of any TV screen. We spend ... : Top 20 recall (May 23) Latest May-16 Brand Agency/TV Buyer Recall rank ...
Adwatch (May 16) Top 20 recall: Bird's Eye
15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
audience that s in love with primetime TV shows such as I m A Celebrity Get Me Out of Here Britain ... heart. Adwatch: Top 20 recall (May 16) Latest May-09 Brand Agency/TV Buyer ...
Hovis launches British Farmers Loaf with £3.5m marketing push
11 May 2012 | by Sarah Shearman
and is Hovis biggest launch of the year. The campaign, created by Dare, starts this weekend with a TV ad ... that goes into making each loaf. The ad will run on TV for the next four weeks, with a second burst ... campaign, fronted by celebrity Jodie Kidd. Starcom handled the media for the campaign, booking the TV ...
Environment : Jordans' 'ten per cent' boost for wildlife
10 May 2012
-old environmentally conscious consumers. The PR team secured farmer and TV presenter Jimmy Doherty as a brand ...
Pilgrims Choice 'good choice' by Karmarama
09 May 2012
The multimillion-pound relaunch of ?the brand comprises two TV commercials, press, new packaging and digital work that ?includes the Good Sandwich Pilgrim app. The TV campaign runs with the new endline "Good choice Pilgrim" and features a miniature cowboy who questions the choice of mediocre cheddar ...
Adwatch (May 2) Top 20 recall: Florette
09 May 2012 | by Russell Ramsey, executive partner, JWT London
abandoned any notion of provenance or freshness story in the TV ad so they ve opted for option two, let ... (May 9) Latest May-02 Brand Agency/TV Buyer Recall rank ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
