VisitEngland defends £5m campaign after industry attack
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
. In the TV ad, which rolled out in March, actor Stephen Fry asks Why on earth would anyone want to go ...
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Laura McKechan: Mastering the art of war
17 May 2012
Press officer, Imperial War Museum 2002 Publicist and then account manager, TV and drama, Premier ...
Andy Coulson brought focus on Cameron's 'sofa government' at Leveson
11 May 2012 | by Matt Cartmell
by Coulson that TV is now more important than print in the run up to an election, which he said would ... coverage drives down TV viewing figures. The election of Obama made some believe that online was the future ...
Alex Aiken: Memo to the new leader - the communication challenges we face
04 May 2012 | by Alex Aiken
in the main local paper, pitch for a slot on regional television news and set up a Leader s blog. It s also a ...
The Government Communication Centre: life after the COI
05 Apr 2012 | by Gemma Charles
TV and press. DH marketing director Sheila Mitchell (right) says that departments will monitor ...
Editor's Comment: Why Whitehall needs the professionals
04 Apr 2012 | by Noelle McElhatton
For those who rue the COI's demise, there was comfort in a TV ad that debuted last Saturday. Broadcast a day after the doors of Hercules House finally closed, the first post-COI TV campaign was hard-hitting Department of Health (DH) fare. An ad highlighting the dangers of second-hand smoking brought back ...
Government returns to shock tactics in latest anti-smoking ad
31 Mar 2012 | by Gemma Charles
The drive, which will run across TV, press and radio is the first "health harm" anti-smoking campaign for five years and the first to roll out since the closure of the COI on Friday (30 March ... . The TV execution, created by Dare, aims to communicate that 80% of "secondhand" smoke is invisible ...
Disillusionment in political leadership highest in Western world, survey reveals
19 Mar 2012 | by Hannah Crown
of communication. Face to face contact (50%), televised speeches (43%) broadcast media (41%) and print media (43 ...
Conservatives take stock after Steve Hilton's exit
08 Mar 2012 | by Matt Cartmell
better coverage on the crucial six and ten o'clock television news bulletins. But insiders have ...
BETC London aids child protection collaboration
08 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
construction, while film production company Four Walls TV worked on the short film. Nick Duffield, a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
