Virgin Media ad banned over small print
24 Apr 2012 | by Sarah Shearman
week, Virgin Media pulled a TV ad featuring actor David Tennant after BBC Worldwide complained ...
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Virgin Media revenues rise 2.4% in Q1
25 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
base increased by 242,000 to 677,100, which has helped to grow the total paying TV consumer base by 50 ... of Virgin Media, said: "Demand for superfast broadband and TiVo, the UK's first mass-market ,connected-TV ...
BSkyB ad banned for misleading 'just for you' line
22 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
The Brothers and Sisters-created TV ad, which aired on 22 November last year, said: "Welcome to the world of better offers. If you've got Sky Movies 1 and 2 with Sky's unlimited broadband, then this offer is just for you. Enjoy a free wireless connector for your Sky+HD box so you can access Anytime+ and enjoy ...
Switching service Simplifydigital readies biggest ever TV push
01 Feb 2012 | by Matthew Chapman
Simplifydigital.com, the free Ofcom-accredited telecoms and TV switching service, is launching its...The television activity will launch on Saturday 4 February with creative that will change each week to highlight a new deal for customers who switch to digital TV, broadband and home phone services ... '. Initial television activity will run on ITV, Channel 4 and Channel 5 with media planning and buying ...
The rise of ad sales spells new era at Microsoft
26 Jan 2012 | by Jeremy Lee
television and consume advertising. This is probably one for the future, so buyers need not be too worried ... Family: Max (14) and Bagel the beagle Favourite TV programmes: Shameless and Californication Favourite ...
The DIY creative brands
20 Jan 2012 | by Adam Woods
competitive environment, the brand's main weapon is TV. Its creative strategy is simple: show the happy ... surgery. So long as this ad works, it will run on satellite TV, but there is ongoing A/B testing ... on the resources of MediaCom North, which plans and buys its TV time and collects and analyses the response data ...
Vodafone copies Volkswagen and Dixons with Star Wars campaign
18 Jan 2012 | by Sarah Shearman
The campaign, created by Rainey Kelly Campbell Roalfe/Y R, launches tomorrow (19 January), with a TV ad showcasing Vodafone s 'Red Box' service, enabling customers to switch contacts between handsets in store. The 60-second spot features 'Star Wars' character Yoda trying to help a couple in a restaurant ...
UK leads the way digitally, says Ofcom report
14 Dec 2011 | by Maisie McCabe
watch more TV online, use the internet on their mobiles more often and play more games on their phones ... they watched TV online every week up 3% from the 2010 survey and higher than any of the other countries ... of communications services (fixed-line phone, mobile phone, broadband and pay-TV) and found the UK offered ...
BT Business kicks off creative overhaul
08 Dec 2011 | by Sara Kimberley
Peter Jones as the face of its advertising on TV. BT Business, part of BT s Retail division ...
VivaKi strikes exclusive ad deal for Xbox entertainment apps
07 Dec 2011 | by Sarah Shearman
can access an app for LoveFilm, and Xbox will be adding further apps from a range of TV, movie, video ... into entertainment and interactive TV. It claims to have a network of 35 million users globally, while Ipsos Mori ... experience brings extended possibilities for marketers, placing TV advertising within an interactive ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
