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Panasonic launches digital face-painting app for Olympics

. It is promoting the app through Facebook advertising. Panasonic rolled out a TV ad, created by Brave, last ...

LoveFilm takes on rivals with HD streaming service

subscribers to access the titles after their first TV showing on BSkyB. LoveFilm, along with Netflix, was included in the Competition Commission's recent probe into BSkyB's alleged dominance of the pay-TV movies ... 's own internet TV service Now TV . LoveFilm's streaming business overtook its DVD and BlueRay disc ...

CREATIVE STRATEGY: Prometheus and stealing fire at TED

for them. Prometheus went further and encouraged viewers of a trailer in a TV ad break to tweet ...

Adap.tv launches third-party video apps hub

Video ad exchange Adap.tv is launching a hub allowing buyers and sellers to manage third...Available from today (31 May), the Adap.tv App Center is intended to attract third-party developers and make Adap's technology stickier for users. Adap.tv claims the hub will feature apps from ... and AdAdvisor by TargusInfo. Teg Grenager, co-founder and vice-president of Adap.tv, said: "Given ...

Shazam sets its sights on revolutionising TV ads

set its sights on TV advertising. Fisher explains how Shazam's algorithm detects the difference ... seconds and Shazam downloads information, free content or competition details. Shazam for TV launched ... it was advertised on TV in October 2010), but the service only launched properly in May through an exclusive ...

How digital can turn a great story into a super-franchise

Bobi Carley explains how films, TV shows and video games are using new platforms to extend...opportunities. Now, as well as theatrical releases and TV programmes, we are seeing an increase in franchise ... space, while it has just been announced that the Game Of Thrones TV series is being developed into a ...

My Media Week: Paul La Fontaine

no television connection I watch the end of a forgettable movie I have downloaded via iTunes to my Mac while ...

Think BR: Connected TV uncovered

What are the opportunities for brands wanting to get involved with connected TV, asks Toby Gunton...I recently took part in Engine s Connected TV event alongside BBC Newswatch presenter Ray Snoddy ... that connected TV is fast becoming a hot topic for brands, just how hot was demonstrated by the turnout ... was there to hear was what connected TV means for consumers and brands. After a brief introduction from Ray, my five ...

Think BR: Google spoiled the fun

for a free guest pass. What about those who introduced a friend to a pay TV service and received some ...

Bauer's Heat to produce 'dual viewing' shows for Channel 4

hosting special online shows for viewers tuning in to Channel 4 shows, including 'Hollyoaks', on TV....TV, Cave and T4 presenter Will Best will be joined in a London living room by celebrities, including some from the main show. The online programmes will take over E4.com and Heatworld.com while the TV ... . James Walker, acting head of marketing, Channel 4, said: "The way people watch TV is changing all ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.