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interact while watching TV." Independent mobile advertising network InMobi and Mobext, the mobile ... watched TV while using their tablet and a fifth of consumers said they watched more TV following a tablet ... evolving. The research shows there is a strong correlation between the use of tablet devices and TV viewing ...
is the rise of dual-screening - using a connected device at the same time as watching TV. Over 70% of tablet users regularly interact with their tablet while watching TV, which is good news for brands. Nielsen statistics show that effective dual-screening makes brand recall 1.7 times more effective than TV advertising ...
Mobile technology is making a major contribution to the way we interact with television, writes...Here s something savvy advertisers already know: television has become interactive. What was once ... companion to our television viewing. As our devices become smarter, they allow us to interact ... television. This is known as the second-screen phenomenon and is now becoming the norm in many households ...
' and 'How brands are making the most of mobile'. In contrast to other media, such as TV or radio which ...
to build the world's leading Extreme Sports TV distribution company and through brand expansion has become ...
TV. Our Essential Eye data shows that while only 10% of people currently receive location ...
mobile, gaming, connected TV and social media to an impressive client list from Paramount Pictures ...
possible set of options across any given platform, be that TV, online, mobile and tablet platforms. "4th ...
revealed that Domino's had produced its first Facebook-specific TV ad, which will highlight its offer ...
MTV has launched a social TV app, Under The Thumb, in some markets in Europe but is holding back a...high expectations for the Under The Thumb app, which it said would: "Redefine social TV for today ... on', works to its own schedule and watches TV in its own way. "We developed MTV UTT in order ... -viewing function with friends, chat, remote TV viewing and news and gossip. Ben Jones, European director ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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