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Omega unveils Start Me Up Olympic drive

Omega, the official timekeeper for London 2012, today (29 May) launches its global Olympics TV ad

National Lottery promotes its 'genuine' Olympic contribution

The push launches on 10 June with a TV ad based on the story of Team GB athlete Jenny Meadows and her mother Barbara, who was also an athlete, but unable to compete in the Olympics because of a lack of funding. Lottery-operator Camelot's managing director, Andy Duncan, said the size and duration of its ...

Consuming the digital Olympics

The growing role of smartphones and tablets, the advent of 3D television and connected TVs ... owners use them to watch TV, compared with just 4% of those on smartphones. And tablets, barely ... greater proportion of on-demand video will be consumed through TV screens - The Essential Eye shows ...

Absolute Radio secures Euro 2012 commentary

, mobile and digital TV. The commentary complements Absolute Radio s previously-announced Currys and PC ...

Absolute Radio nets Currys and PC World football deal

buy a TV, laptop or MacBook for 549 or more, before Wednesday 6 June, with 10 cashback for every ... the best quality, latest technology TVs and laptops, on which to follow this summer's big sporting events ...

NBA gets serious about cracking UK

, such as our merchandise and our TV broadband offering, NBA.tv. The NBA has a powerful brand identity and logo ...

Brand builder: Under Armour

launched its first major European marketing push last month, which included a TV and digital marketing ...

Nike 'my time is now' by Wieden & Kennedy London

The TV campaign, created by Wieden Kennedy, is set during a France versus Holland football match that is interrupted by waves of young players invading the pitch to show they have the skills and hunger to take on the best in the world, including Wesley Sneijder. ...

EDF adds brand character to Olympics reward-scheme push

EDF Energy is running a TV campaign starring its orange blob brand character in an athletics...The 30-second television spot features the brand character dreaming of athletics, before being joined by glittering dancers in a golden finale with showers of tickets and fireworks. Creative ... was launched in April with a 60-second television ad pushing the brand's low-carbon claims and introduced ...

Nike kick-starts global football campaign starring Ribery and Neymar

The television campaign, created by Wieden Kennedy, is set during a France versus Holland football game that is interrupted by waves of young players who invade the pitch to show they have ... premiered the ad on television during the Champions League final on Saturday (19 May). It made its debut ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.