Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
launched its first major European marketing push last month, which included a TV and digital marketing ...
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Absolute Radio nets Currys and PC World football deal
25 May 2012 | by Daniel Farey-Jones
buy a TV, laptop or MacBook for 549 or more, before Wednesday 6 June, with 10 cashback for every ... the best quality, latest technology TVs and laptops, on which to follow this summer's big sporting events ...
Sainsbury's rapped by ad watchdog after Asda complaint
23 May 2012 | by Matthew Chapman
The ad watchdog has ruled that a TV ad misled consumers about which stores were participating...issue with one TV and three press ads Sainsbury's ran in October for its Brand Match scheme, which ... stores were participating in the scheme. It found that the phrase used in the TV ad "excludes Locals ... ), the ASA said this should have been clearer in the TV ad. Asda's other complaints fell on stony ground ...
Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans....." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ... with TV lead John Lewis into ad-funded programming, which has been in vogue with some brands in recent ... -funded programming. It could work for us." Inglis also confirmed the brand would not be advertising on TV around ...
Media360: John Lewis to expand Never Knowingly Undersold campaign to radio
18 May 2012 | by Maisie McCabe
away from television ads amid concerns its mass reach was "not right for the brand". The marketer took ... Lewis' TV ads, including its 'Never Knowingly Undersold' ad from April 2011 and the much-discussed 'Christmas' ad from last year. Murphy said the TV ads were accompanied by tactical media planning ...
Industry view: Does M&S's new value food range hit the spot?
14 May 2012 | by Matthew Chapman
S started a television campaign on Saturday featuring the strapline M S quality now at prices you ll love ...
Tesco escalates voucher war with Clubcard exchange campaign
14 May 2012 | by Matthew Chapman
The month-long Clubcard Exchange promotion launches today (14 May) and will allow customers to change 5 of Clubcard vouchers into a 10 exchange token, which can be spent on a range of non-grocery products including clothes, furniture, toys and electrical goods. A television and radio campaign ...
Clinton Cards chief Willson-Rymer departs following administration
11 May 2012 | by Matthew Chapman
. Moonpig is running a television campaign for its latest innovation, which allows the embedding of videos ...
Sainsbury's chief praises marketing as annual revenue hits £22.3bn
09 May 2012 | by Matthew Chapman
claims the TV campaign pushing its 'Live Well for Less' strapline has captured the mood of customers ...
Tesco extends branded portfolio content with TV plans
09 May 2012 | by Matthew Chapman
Tesco is in discussions with broadcasters about televising its Mum of the Year competition
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
