Canada Tourism launches global ad review
17 May 2012 | by Anne Cassidy
the country s attractions from a tourist s point of view. The TV element featured YouTube videos taken ...
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Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief
17 May 2012 | by Maisie McCabe
four million people over TV, outdoor, print and digital, and 70,000 to 80,000 people saw the ad on Facebook in the day before it was first shown on TV, Van der Post said. He said that premi ring the ad ...
Center Parcs TV ad banned
16 May 2012 | by John Reynolds
A TV ad for Center Parcs has been banned by the advertising watchdog for promoting a family deal...The TV ad, created by Beattie McGuinness Bungay, aired on 23 January. It showed families taking part in outdoor activities and included a voiceover that said: "What would you like your children to inherit? A house? A clock? The family silver? Or something a little more valuable? The on-screen text ...
VisitEngland defends £5m campaign after industry attack
15 May 2012 | by Loulla-Mae Eleftheriou-Smith
. In the TV ad, which rolled out in March, actor Stephen Fry asks Why on earth would anyone want to go ...
Sports lifestyle brand Extreme Group seeks agency for lifestyle push
15 May 2012 | by Sara Luker
to build the world's leading Extreme Sports TV distribution company and through brand expansion has become ...
Industry view: Is easyJet's marketing makeover working?
12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones
' was the somewhat unkind verdict one commenter left on our story before the launch of the TV ad . However ... a back seat in the TV ads. As the airline is moves further towards the middle ground, quality ...
CityJet hands £4m ad account to Beta
04 May 2012 | by Sara Kimberley
for CityJet, a subsidiary of Air France, will be rolled out in the summer across TV, digital and direct ...
Absolute Radio partners with Australia's Fox FM for Thomas Cook giveaway
04 May 2012 | by Maisie McCabe
, launched a multimedia campaign using TV, radio, retail and digital activity in March under the strapline ...
Brand USA features Johnny Cash's daughter in first global ads
24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The 'Land of dreams' campaign by JWT New York, features a TV ad supported by digital, outdoor and print activity. It breaks on 1 May in the UK, Japan and Canada, and runs for three months with a media spend of $12.3m ( 7.6m). The creative features American musician Rosanne Cash performing 'Land ...
Flybe in £9m brand repositioning
24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign, created by ad agency Souk, encompasses TV, press, outdoor, radio and digital. It introduces the strap-line: Making flying better. The fresh positioning primarily targets business travellers, who account for about 45% of Flybe s customer base. The strategy emulates easyJet s focus ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
