Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum
23 May 2012
, via a traditional TV channel, shows the tail is beginning to wag the dog. You have only to look ...
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From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
was brand manager for Smirnoff nine years ago, I produced one TV ad a year and perhaps two press ads. We ... brand manager, I was master of a few marketing disciplines: basically TV and press advertising,' agrees ...
Government alcohol strategy comes under fire from advertisers
26 Mar 2012 | by Gemma Charles
" on TV ad revenues..... These new proposals may have a very serious impact on the funding of the TV programmes that rely on adspend. "Crucially, in the modern world that we live in, the TV is not the only screen through which children ... those in the corner of the living room. Clamping down on TV ads in the way suggested would be largely ...
Getting behind the IAB figures: Media experts on the rise of mobile
21 Mar 2012 | by Arif Durrani
. Big TV buy? Add mobile," says Valoti. "Outside back cover in The Standard tonight? Imagine what mobile ...
Shell in hunt for agency to work on global ad projects
15 Mar 2012 | by Jeremy Lee
The agency would be expected to work on ad hoc global projects. It is understood that Shell is in the process of drawing up a shortlist of creative hotshops from around the world, including the UK, to pitch for the account. Shell is one of JWT s flagship global accounts. In June 2010, the agency produced a TV ...
News Corp brings in ex-Y&R chief exec for global brand partnerships role
15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
television channel, it will launch in over 100 markets simultaneously, with marketing support from Unilever ...
What do you do when the prime minister comes knocking?
02 Feb 2012 | by David Benady
advertising on TV 32-hours a week and a call for him to "protect" consumers from such ads by ordering ... . "Anyone who enjoys watching a football match will see quite aggressive advertisements on the television ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
