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The changing face of music tie-ups

By 1986, when Sam Cooke's Wonderful World reached number two in the UK singles chart 26 years after its original release, due to its use in a Levi's 501s TV ad, the power of marrying a brand ... VS NEW WAVE Old model A big-name brand ambassador in a heavyweight TV campaign In 1984 ...

Smirnoff launches Madonna MDNA Nightlife UK campaign

the opportunity to download the album from Facebook in the coming weeks. In May, it will roll out a TV ad ...

MTV 'group hug' by Sehsucht Berlin

MTV has launched a new TV ident which is running globally, outside the US.

The X Factor and Britain's Got Talent bring in Ben Todd

Senior showbusiness journalist Ben Todd will join Simon Cowell's and Sony Entertainment s joint venture on 10 April. He will be in charge of PR and media for Syco s music and TV assets including The X Factor, Britain s Got Talent, Red or Black and the recently announced new DJ and cooking ...

Shazam appoints vice-president of European ad sales

for the UK and Europe, in a move to expand ad opportunities within its app and encourage brands to make TV.... Shazam wants to bring its Shazam for TV service over to Europe after signing up big name brands ...

Coca-Cola unveils global Olympic ads with Mark Ronson

. The ad will debut on UK television on 21 February during the screening of the 2012 Brit Awards ...

Grammy Awards 'we are music' by TBWA\Chiat\Day Los Angeles

The campaign, which features print, outdoor, digital, TV, a mobile app and an interactive microsite , uses technology to visualise music. This marks the fifth consecutive year that TBWA\Chiat\Day LA has created the marketing campaign for the awards. ...

Google to launch 'own-brand entertainment hardware'

its Android mobile operating system to mobile manufacturers, and the launch of its Google TV platform ...

Trading places: this week's people moves

) TV has appointed Ben Allen to the new role of commercial director of Daybreak ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.