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Watchdog busts SuperCasino ad for glamorising gambling

30 May 2012 | by Loulla-Mae Eleftheriou-Smith

to pull a TV ad judged to have glamorised gambling, which the brand claims is 'unjustified'..... "NetPlay TV takes its responsibilities as an advertiser extremely seriously and all promotional material for television is subject to stringent in-house compliance procedures before being passed before Clearcast ...

BetVictor appoints VCCP for creative

24 May 2012 | by Jeremy Lee

was responsible for using the TV presenter Paddy McGuinness in BetVictor's advertising. The most recent campaign ...

Paddy Power ad banned for being offensive to transgender community

16 May 2012 | by Loulla-Mae Eleftheriou-Smith

Paddy Power's TV and online ad asking viewers to spot "transgendered" ladies among a crowd...The 'Ladies Day' ad, created by Crispin Porter Bogusky, aired on TV in February, but was quickly pulled by broadcasters. Clearcast had originally cleared the ad for broadcast, but later changed its stance. The Advertising Standards Authority (ASA) began an investigation into the ad, saying it had ...

Paddy Power courts controversy from YouTube 'fun police'

08 May 2012 | by Matthew Chapman

, was pulled by TV broadcasters after the ASA received more than 400 complaints. The ad invited viewers ...

Coral seeks creative agency ahead of ad push

19 Apr 2012 | by Jeremy Lee

and online betting brands to advertise their services on TV and radio for the first time. ...

California Lottery 'lady luck' by David & Goliath

04 Apr 2012

The US TV spot was created by David Goliath. ...

BetVictor in agency talks over ad account

29 Mar 2012 | by Anne Cassidy

. BetVictor s most recent TV ad, starring McGuinness alongside Chandler, broke in January and launched the new ...

Paddy Power 'we hear you' by Crispin Porter & Bogusky

27 Feb 2012

One of the spots, "Ladies Day" , was banned from TV by Clearcast. However, the follow-up ad in the campaign, "chavs tranquiliser", which aired on YouTube, has attracted a more positive reaction from viewers. ...

Paddy Power attempts to move on from transgender storm with chav ad

24 Feb 2012 | by Matthew Chapman

despite a TV ban by industry body Clearcast. The film ends with a voiceover stating, "you can ... by TV broadcasters. The ad invited viewers to spot the "stallions" from the "mares", while ... from it being shown on a few TV channels". The YouTube community has awarded the ad 1,631 "dislikes ...

Costa Bingo seeks agency for £1.5m ad account

09 Feb 2012 | by Jeremy Lee

It has previously worked with VCCP Blue on a project basis but now handles its advertising in-house. It currently spends its media budget on television advertising. The company is looking at hiring an agency to create brand work and increase its presence in the highly competitive and crowded online bingo market ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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