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Yorkie makes shift from 'not for girls' positioning with new TV ad

01 Jun 2012 | by Alex Brownsell

Nestlé-owned chocolate bar Yorkie is to launch its first TV ad in 10 years, in a move which sees...The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out simply everyday tasks, with a character carrying his entire supermarket shop from his car to the house ...

Chambord makes TV debut with E4's Revenge

01 Jun 2012 | by Gemma Charles

Chambord, the French black raspberry liqueur, has embarked on its first foray into TV by sponsoring

Trading places: this week's people moves

01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

) Tess Alps , chief executive of Thinkbox, is to take the role of executive chair at the commercial TV ...

LoveFilm takes on rivals with HD streaming service

31 May 2012 | by Sarah Shearman

subscribers to access the titles after their first TV showing on BSkyB. LoveFilm, along with Netflix, was included in the Competition Commission's recent probe into BSkyB's alleged dominance of the pay-TV movies ... 's own internet TV service Now TV . LoveFilm's streaming business overtook its DVD and BlueRay disc ...

HSBC's Chris Clark on a new era for the bank's marketing

31 May 2012 | by Alex Brownsell

to a more product-driven approach. Citing one of HSBC's recent TV ads, which shows a young girl ... an ad attempting to showcase the changing nature of trade in a globalised economy. The TV spots ...

Shazam sets its sights on revolutionising TV ads

31 May 2012 | by Maisie McCabe

set its sights on TV advertising. Fisher explains how Shazam's algorithm detects the difference ... seconds and Shazam downloads information, free content or competition details. Shazam for TV launched ... it was advertised on TV in October 2010), but the service only launched properly in May through an exclusive ...

Katherine Levy: Advertising proves to be the big issue for connected TVs

31 May 2012 | by Katherine Levy

shows. Welcome to the Pandora's box of connected TV. The owner of the NBC network, NBCUniversal ... . The UK at least knows that TV broadcasting in this country is far less fragmented than that of our ... crystallises the connected TV challenges that our industry must finally accept and address. DISH promotes ...

How digital can turn a great story into a super-franchise

31 May 2012

Bobi Carley explains how films, TV shows and video games are using new platforms to extend...opportunities. Now, as well as theatrical releases and TV programmes, we are seeing an increase in franchise ... space, while it has just been announced that the Game Of Thrones TV series is being developed into a ...

On the Campaign Couch ... with JB

31 May 2012 | by Jeremy Bullmore

the late 40s and early 50s, Harry Wayne McMahan was the head of television at Leo Burnett in Chicago. His ... to you each morning" for Kellogg. Around 1954, he wrote a bestselling book, The Television Commercial: How To Create And Produce Effective TV Advertising. From then on, Harry McMahan was a consultant, a ...

Why does adland need a new creative agency?

31 May 2012

as well give up. They have to live like consumers. It's hard to make a TV ad unless you've ever watched the TV. It's impossible to create a social media campaign unless you immerse yourself in the social world ...

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