01 Jun 2012
| by Mark Banham
.
He started selling airtime at Anglia TV and joined Zenith Media in 1993 rising to the role ...
01 Jun 2012
| by Outdoor Media Centre
encounters, behind television. Across the categories, fashion encounters were logged most frequently by those ...
strong influence on the decision. Perfumes, pay TV and fashion are also areas where advertising plays a ...
by category, magazines, radio, online, TV and press all have a share of the honours. But in all categories ...
01 Jun 2012
| by Sarah Shearman
.
Last year, Fujifilm returned to TV for the first time in 10 years and ran its biggest-ever campaign ...
advertise on TV later in the year.
Follow Sarah Shearman on Twitter @Shearmans
...
31 May 2012
| by Katherine Levy
for TV, radio, digital, print, outdoor and cross-media, as well as Media Campaign of the Year.
Emery ...
31 May 2012
| by Daniel Farey-Jones
Video ad exchange Adap.tv is launching a hub allowing buyers and sellers to manage third...Available from today (31 May), the Adap.tv App Center is intended to attract third-party developers and make Adap's technology stickier for users.
Adap.tv claims the hub will feature apps from ...
and AdAdvisor by TargusInfo.
Teg Grenager, co-founder and vice-president of Adap.tv, said: "Given ...
31 May 2012
| by Maisie McCabe
Bampfylde.
Barb provides the TV audience figures used by media agencies when trading and, in the summer last year, announced plans to test the possible integration of TV viewing through PCs and laptops into the main Barb panel for TV viewing. ...
31 May 2012
| by Maisie McCabe
set its sights on TV advertising. Fisher explains how Shazam's algorithm detects the difference ...
seconds and Shazam downloads information, free content or competition details.
Shazam for TV launched ...
it was advertised on TV in October 2010), but the service only launched properly in May through an exclusive ...
31 May 2012
| by Katherine Levy
shows. Welcome to the Pandora's box of connected TV.
The owner of the NBC network, NBCUniversal ...
.
The UK at least knows that TV broadcasting in this country is far less fragmented than that of our ...
crystallises the connected TV challenges that our industry must finally accept and address. DISH promotes ...
31 May 2012
agencies and advertisers.
7Newsworks has taken a leaf out of the book of its counterpart in the TV ...
31 May 2012
number of computers, he points out. Similarly, if you are buying TV, you don't buy a number of screens ...