to remove filtersRSPCA calls review of £5m DM account
03 May 2012 | by Sara Kimberley
direct-response TV activity to direct mail. Whitewater was behind the RSPCA's most recent DRTV ad ...
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CREATIVE STRATEGY: Prometheus and stealing fire at TED
31 May 2012 | by Simon S Kershaw
for them. Prometheus went further and encouraged viewers of a trailer in a TV ad break to tweet ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
