) Tess Alps , chief executive of Thinkbox, is to take the role of executive chair at the commercial TV ...
encounters, behind television. Across the categories, fashion encounters were logged most frequently by those ... strong influence on the decision. Perfumes, pay TV and fashion are also areas where advertising plays a ... by category, magazines, radio, online, TV and press all have a share of the honours. But in all categories ...
for them. Prometheus went further and encouraged viewers of a trailer in a TV ad break to tweet ...
What are the opportunities for brands wanting to get involved with connected TV, asks Toby Gunton...I recently took part in Engine s Connected TV event alongside BBC Newswatch presenter Ray Snoddy ... that connected TV is fast becoming a hot topic for brands, just how hot was demonstrated by the turnout ... was there to hear was what connected TV means for consumers and brands. After a brief introduction from Ray, my five ...
for a free guest pass. What about those who introduced a friend to a pay TV service and received some ...
The growing role of smartphones and tablets, the advent of 3D television and connected TVs ... owners use them to watch TV, compared with just 4% of those on smartphones. And tablets, barely ... greater proportion of on-demand video will be consumed through TV screens - The Essential Eye shows ...
is the rise of dual-screening - using a connected device at the same time as watching TV. Over 70% of tablet users regularly interact with their tablet while watching TV, which is good news for brands. Nielsen statistics show that effective dual-screening makes brand recall 1.7 times more effective than TV advertising ...
Mobile technology is making a major contribution to the way we interact with television, writes...Here s something savvy advertisers already know: television has become interactive. What was once ... companion to our television viewing. As our devices become smarter, they allow us to interact ... television. This is known as the second-screen phenomenon and is now becoming the norm in many households ...
.0% share of the TV watching audience, as the match reached its finishing stages at 10.25pm. Brands advertising during the show included Mastercard, Nike, Carlsberg, TV marketing body Thinkbox, Ford, Rockstar game 'Max Payne 3', Samsung Television, Strongbow, Activision game 'Call of Duty', Ladbrokes, Pepsi Max ...
target consumers each night. At the time, with TV channels countable on one hand and Sky+ years away, the unavoidable intrusion and consumption of advertising was an acceptable price to pay for free TV. All ... mid mouthful, and I ll be on a different channel in a second. That s if I m even watching TV. Fail ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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