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The Red Brick Road wins £2m ADT task

31 May 2012 | by Sara Kimberley

The agency won the account after a two-way pitch. ADT has most recently worked with Ware Anthony Rust, which created the "what means most to you in this world" TV ads. Before that, Abbott Mead ... will be responsible for launching a TV and press campaign later this year to boost ADT's brand awareness. Mark Shaw ...

Emery joins judges for Media Awards

31 May 2012 | by Katherine Levy

for TV, radio, digital, print, outdoor and cross-media, as well as Media Campaign of the Year. Emery ...

Justin Sampson takes chief executive role at Barb

31 May 2012 | by Maisie McCabe

Bampfylde. Barb provides the TV audience figures used by media agencies when trading and, in the summer last year, announced plans to test the possible integration of TV viewing through PCs and laptops into the main Barb panel for TV viewing. ...

Old El Paso kicks off £25m global ad review

31 May 2012 | by Anne Cassidy

, as well as TV activity. The campaign uses the tagline "Bring on the Jubilicious weekend!" and branded ...

Shazam sets its sights on revolutionising TV ads

31 May 2012 | by Maisie McCabe

set its sights on TV advertising. Fisher explains how Shazam's algorithm detects the difference ... seconds and Shazam downloads information, free content or competition details. Shazam for TV launched ... it was advertised on TV in October 2010), but the service only launched properly in May through an exclusive ...

Katherine Levy: Advertising proves to be the big issue for connected TVs

31 May 2012 | by Katherine Levy

shows. Welcome to the Pandora's box of connected TV. The owner of the NBC network, NBCUniversal ... . The UK at least knows that TV broadcasting in this country is far less fragmented than that of our ... crystallises the connected TV challenges that our industry must finally accept and address. DISH promotes ...

How digital can turn a great story into a super-franchise

31 May 2012

Bobi Carley explains how films, TV shows and video games are using new platforms to extend...opportunities. Now, as well as theatrical releases and TV programmes, we are seeing an increase in franchise ... space, while it has just been announced that the Game Of Thrones TV series is being developed into a ...

On the Campaign Couch ... with JB

31 May 2012 | by Jeremy Bullmore

the late 40s and early 50s, Harry Wayne McMahan was the head of television at Leo Burnett in Chicago. His ... to you each morning" for Kellogg. Around 1954, he wrote a bestselling book, The Television Commercial: How To Create And Produce Effective TV Advertising. From then on, Harry McMahan was a consultant, a ...

Why does adland need a new creative agency?

31 May 2012

as well give up. They have to live like consumers. It's hard to make a TV ad unless you've ever watched the TV. It's impossible to create a social media campaign unless you immerse yourself in the social world ...

All about ... Newsworks

31 May 2012

agencies and advertisers. 7Newsworks has taken a leaf out of the book of its counterpart in the TV ...

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