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Yorkie makes shift from 'not for girls' positioning with new TV ad

01 Jun 2012 | by Alex Brownsell

Nestlé-owned chocolate bar Yorkie is to launch its first TV ad in 10 years, in a move which sees...The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out simply everyday tasks, with a character carrying his entire supermarket shop from his car to the house ...

Chambord makes TV debut with E4's Revenge

01 Jun 2012 | by Gemma Charles

Chambord, the French black raspberry liqueur, has embarked on its first foray into TV by sponsoring

Panasonic launches digital face-painting app for Olympics

01 Jun 2012 | by Sarah Shearman

. It is promoting the app through Facebook advertising. Panasonic rolled out a TV ad, created by Brave, last ...

Fujifilm lifts digital spend by more than 40% to push into social

01 Jun 2012 | by Sarah Shearman

. Last year, Fujifilm returned to TV for the first time in 10 years and ran its biggest-ever campaign ... advertise on TV later in the year. Follow Sarah Shearman on Twitter @Shearmans ...

LoveFilm takes on rivals with HD streaming service

31 May 2012 | by Sarah Shearman

subscribers to access the titles after their first TV showing on BSkyB. LoveFilm, along with Netflix, was included in the Competition Commission's recent probe into BSkyB's alleged dominance of the pay-TV movies ... 's own internet TV service Now TV . LoveFilm's streaming business overtook its DVD and BlueRay disc ...

HSBC's Chris Clark on a new era for the bank's marketing

31 May 2012 | by Alex Brownsell

to a more product-driven approach. Citing one of HSBC's recent TV ads, which shows a young girl ... an ad attempting to showcase the changing nature of trade in a globalised economy. The TV spots ...

Brand Manager of the Week: Andy Irving

30 May 2012

marketing campaign? Tango's Ray Gardner 'St George' spot is probably the greatest TV ad ever created ...

Richmond brand to air nude farmer ad

29 May 2012 | by John Reynolds

The campaign will launch on June 4 and centre on a TV ad created by Quiet Storm. It will be accompanied by outdoor advertising. The ad features a young male farmer strolling naked through a rural ... -changing for the ham market." In addition to the TV ad, the campaign will feature a sampling campaign running across ...

British Gas readies 'free swim' Olympic campaign

29 May 2012 | by Matthew Chapman

Swims for Britain" television campaign....to enjoy spending time in the water during what promises to be an unforgettable summer." The television ... promoted its 'Free Swim' initiative on TV back in the summer of 2009 and ran the same campaign in cinemas ...

National Lottery promotes its 'genuine' Olympic contribution

29 May 2012 | by Matthew Chapman

The push launches on 10 June with a TV ad based on the story of Team GB athlete Jenny Meadows and her mother Barbara, who was also an athlete, but unable to compete in the Olympics because of a lack of funding. Lottery-operator Camelot's managing director, Andy Duncan, said the size and duration of its ...

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