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Omega unveils Start Me Up Olympic drive

Omega, the official timekeeper for London 2012, today (29 May) launches its global Olympics TV ad

British Gas readies 'free swim' Olympic campaign

Swims for Britain" television campaign....to enjoy spending time in the water during what promises to be an unforgettable summer." The television ... promoted its 'Free Swim' initiative on TV back in the summer of 2009 and ran the same campaign in cinemas ...

Bauer's Heat to produce 'dual viewing' shows for Channel 4

hosting special online shows for viewers tuning in to Channel 4 shows, including 'Hollyoaks', on TV....TV, Cave and T4 presenter Will Best will be joined in a London living room by celebrities, including some from the main show. The online programmes will take over E4.com and Heatworld.com while the TV ... . James Walker, acting head of marketing, Channel 4, said: "The way people watch TV is changing all ...

DHL 'speed of yellow' by 180 Amsterdam

The activity builds on the brand s partnerships with United and Formula One. A 60-second TV ad shows Ferguson at Old Trafford acknowledging an DHL Express courier as he starts his day. The spot is supported by press, outdoor and digital activity, including behind-the-scenes footage of United players ...

National Lottery promotes its 'genuine' Olympic contribution

The push launches on 10 June with a TV ad based on the story of Team GB athlete Jenny Meadows and her mother Barbara, who was also an athlete, but unable to compete in the Olympics because of a lack of funding. Lottery-operator Camelot's managing director, Andy Duncan, said the size and duration of its ...

Consuming the digital Olympics

The growing role of smartphones and tablets, the advent of 3D television and connected TVs ... owners use them to watch TV, compared with just 4% of those on smartphones. And tablets, barely ... greater proportion of on-demand video will be consumed through TV screens - The Essential Eye shows ...

MTV

. In the same year, the station became more widely available on cable television in the US. A decisive ... and 'TV' were added and when the network asked for corporate colours, the decision was made that the logo ... celebrity reality TV show, The Osbournes, was broadcast by MTV. 2009 Jersey Shore became the number ...

Northern & Shell to unveil £40.2m post-tax profit

Financial results to be published by Companies House later this week are expected to show the acquisition of Channel 5 television from RTL in July 2010 for 99.1m has helped transform Northern Shell's fortunes. The company generated turnover of 688.8m in the year to 31 December 2011, up 31% from 524.8m ...

Sheba 'follow your passion' by AMV BBDO

Sheba has launched a global TV ad by Abbott Mead Vickers BBDO.

M&M characters test out 'British' costumes in Jubilee ad

The 'Union Jack' TV ad, created by Abbott Mead Vickers BBDO first aired yesterday (27 May), and will run for four weeks in a media plan handled by MediaCom. It shows the M M yellow and red brand characters in a lounge, with a street party scene behind them. Yellow M M is trying on a range of outfits ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.