to remove filtersOmega unveils Start Me Up Olympic drive
29 May 2012 | by John Reynolds
Omega, the official timekeeper for London 2012, today (29 May) launches its global Olympics TV ad
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Fujifilm lifts digital spend by more than 40% to push into social
01 Jun 2012 | by Sarah Shearman
. Last year, Fujifilm returned to TV for the first time in 10 years and ran its biggest-ever campaign ... advertise on TV later in the year. Follow Sarah Shearman on Twitter @Shearmans ...
Consumers and their mobile devices
28 May 2012 | by John Stoneman and Denise Turner
is the rise of dual-screening - using a connected device at the same time as watching TV. Over 70% of tablet users regularly interact with their tablet while watching TV, which is good news for brands. Nielsen statistics show that effective dual-screening makes brand recall 1.7 times more effective than TV advertising ...
Absolute Radio nets Currys and PC World football deal
25 May 2012 | by Daniel Farey-Jones
buy a TV, laptop or MacBook for 549 or more, before Wednesday 6 June, with 10 cashback for every ... the best quality, latest technology TVs and laptops, on which to follow this summer's big sporting events ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
The strategy to align the brands under the Microsoft umbrella was first seen last December, when a TV ad showed ... finds you.' THE CAMPAIGN Internet Explorer 9: online, TV and outdoor Microsoft launched ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link ... social media will be more effective for brand adoption than TV... I wouldn t wish to disagree with Paul Polman he s a very impressive individual. I think the two things will converge not that TV ...
Smart DRTV: harnessing a potent mix of mass market reach and data
17 May 2012 | by Alison Meredith
The combination of TV's reach and online data is a powerful proposition but there are some barriers...Today, an estimated 25% of TV ads in the UK carry a direct response television (DRTV) call ... , television content. For our respondents, smart TV was just one of many opportunities to engage (after ... , the growing penetration of internet-enabled TVs is about to give rise to smart DRTV, a potentially potent ...
Sony partners Blinkx to expand video content
16 May 2012 | by Matthew Chapman
The Blinkx app for Sony gives users access to Blinkx s index of premium content through its 18 different video channels. The app is available on devices including Bravia televisions, Blu-ray disc and streaming media players and home theatre systems. Channels are split into categories including sports ...
BlackBerry 'those who do' by Abbott Mead Vickers BBDO
16 May 2012
The multimillion-pound global TV campaign pushes its smartphones and tablets by celebrating "people of action". Creative by AMV juxtaposes images representing active and inactive choices, such as a pair of slippers versus a pair of ballet shoes. The brief was to convey the message ...
BlackBerry looks to trump Samsung with NFC campaign
14 May 2012 | by Matthew Chapman
A television spot next week will feature a BlackBerry user buying popcorn in a cinema using NFC as the company attempts to show the technology makes payment easy. BlackBerry will support the television ... with MasterCard PayPass technology, which will debut in the UK in the third quarter. Television and online ads ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
