Plusnet airs light-hearted manifesto ad
28 May 2012 | by Sarah Shearman
it had used since it first advertised on TV in 2010. Follow Sarah Shearman on Twitter ...
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British Gas readies 'free swim' Olympic campaign
29 May 2012 | by Matthew Chapman
Swims for Britain" television campaign....to enjoy spending time in the water during what promises to be an unforgettable summer." The television ... promoted its 'Free Swim' initiative on TV back in the summer of 2009 and ran the same campaign in cinemas ...
EDF adds brand character to Olympics reward-scheme push
22 May 2012 | by Matthew Chapman
EDF Energy is running a TV campaign starring its orange blob brand character in an athletics...The 30-second television spot features the brand character dreaming of athletics, before being joined by glittering dancers in a golden finale with showers of tickets and fireworks. Creative ... was launched in April with a 60-second television ad pushing the brand's low-carbon claims and introduced ...
EDF Energy 'Thank Yous' by AMV BBDO
22 May 2012
EDF Energy is launching the latest instalment of its "feel better energy" TV campaign.
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link ... social media will be more effective for brand adoption than TV... I wouldn t wish to disagree with Paul Polman he s a very impressive individual. I think the two things will converge not that TV ...
E.ON targets British Gas with price freeze pledge
15 May 2012 | by Matthew Chapman
The press activity is headlined 'E.ON guarantees not to increase home energy prices in 2012' and continues the brand s animated style it uses in television advertising . British Gas owner Centrica put out a statement on Friday (11 May) warning that wholesale costs will be around 15% higher this winter ...
EDF unveils zoetrope campaign for Thank Yous push
11 May 2012 | by Matthew Chapman
The campaign includes online, eCRM and direct mail activity from Archibald Ingall Stretton (AIS), and at a later date a TV ad by Abbott Mead Vickers, featuring the brand s new dancing brand character . It will invite people to the new Thank Yous website , which will feature a zoetrope, a device that produces ...
Agencies line up for HTC social media account
03 May 2012 | by Sara Kimberley
of TV campaigns. The social media review follows the recent appointment of Mother to create global ...
Stuart Jackson: Turning up the volume
03 May 2012 | by Sara Luker
what every paper and TV channel wants - and that's tough to find.' Jackson relished living the life ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
