to remove filtersOmega unveils Start Me Up Olympic drive
29 May 2012 | by John Reynolds
Omega, the official timekeeper for London 2012, today (29 May) launches its global Olympics TV ad
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Fujifilm lifts digital spend by more than 40% to push into social
01 Jun 2012 | by Sarah Shearman
. Last year, Fujifilm returned to TV for the first time in 10 years and ran its biggest-ever campaign ... advertise on TV later in the year. Follow Sarah Shearman on Twitter @Shearmans ...
Consumers and their mobile devices
28 May 2012 | by John Stoneman and Denise Turner
is the rise of dual-screening - using a connected device at the same time as watching TV. Over 70% of tablet users regularly interact with their tablet while watching TV, which is good news for brands. Nielsen statistics show that effective dual-screening makes brand recall 1.7 times more effective than TV advertising ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
