to remove filtersCAMPAIGNS: Public Affairs; The Body Shop wages eco war
08 Dec 1995 | by NICK CATER
of the Earth. All possible channels were used to raise public awareness including TV, radio, press ...
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CAMPAIGNS: Charity; A helping hand in one number
08 Dec 1995 | by ANN HILLS
and radio and television programmes from early summer with information on the 0345 90 90 90 number ... Media coverage began with a prominent picture story in The Times and BBC TV news bulletins. Agony ...
ANALYSIS: BIG QUESTION; Is advertising a PR tool?
10 Nov 1995
and Saatchi The most effective way to reach people is still through TV advertising, but if you become ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
