Radio can generate advertising awareness over and above television and it can be as effective...Radio can generate advertising awareness over and above television and it can be as effective at driving additional awareness when only minimum TV is used. These are some of the findings from ... . Only Channel 4, GMTV and satellite TV campaigns ran in the region, while ITV was used to support ...
-service union, with a pounds 1.2 million TV push to recruit more members....BMP DDB Needham is launching a major new initiative for Unison, the country s biggest public-service union, with a pounds 1.2 million TV push to recruit more members. In what Unison s general ... to be the first British trade union to recruit members through television advertising. The campaign ...
for the satellite television channel, UK Gold, from the incumbent, the Media Centre....Pattison Horswell Durden has snatched the pounds 4 million media planning and buying task for the satellite television channel, UK Gold, from the incumbent, the Media Centre. PHD, which already handles the media account for UK Gold s sister channel, UK Living, won the centralised business without ...
Lowe Howard-Spink is exploiting the post-Panorama Princess Diana wave of publicity with a pre-Christmas press campaign for Olympus cameras.
In reference to the story John Smith s bitter to sponsor new TV series by Jack Dee ( Campaign, 1...In reference to the story John Smith s bitter to sponsor new TV series by Jack Dee ( Campaign, 1 December), there was a slight but very important omission from the comment I made to Campaign s reporter. John Smith s can, contrary to your story, run advertisements for its products within ...
, is understood to have been particularly impressed by Dorlands existing TV work for the Halifax. It included some of the most spectacular and expensive commercials ever seen on British television ...
- criticised gravestones television ad. The Government will consider whether the business should ... no TV ads since 1992 and the ad budget has been cut from pounds 4 million to pounds 2.5 million a year. ...
of client-driven promotions and sponsorships. Projects will range from TV and radio sponsorships ... far include Cadbury s, Labatt s, Courage and Warner Brothers. The Independent Television ... of masthead programming , which involves turning magazines into TV programmes. The ITC rules prevent ...
Advertisers with products aimed at children are bracing themselves against the threat of new curbs in Britain and across Europe. In the UK, lobbyists are stepping up pressure on the Independent Television Commission to ban the transmission of ads for fatty and sugary foods when large ...
Petrol s pounds 2 million business in February, Debenham s television advertising in April and C ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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