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INTERACTIVE: CASE STUDY/TANGO; Tango’s debut on the Internet gives a sure sign of the medium’s worth

response TV ads have garnered 4.5 million calls this year, which supports Fenchurch s claim ...

INTERACTIVE: BEHIND THE HYPE/INTERNET RATECARDS; Can Internet publications justify their ad ratecard prices?

the InterNet-only title, Interactive TV Guide, says Net ratecards should be as straightforward ... . Yearling Communications: Interactive TV Guide pounds 1,000 to pounds 1,500 per week for banner ads ...

NEWS: Bean MC and Equinox share pounds 2m launch for Planet Internet venture

interactive TV trials, added that he was looking at ways to develop the Planet Internet brand into new ...

NEWS: HOTLINE

, an account director on IDV and Marston s Pedigree, Jo Sayer, the head of TV and the first woman ...

MEDIA: BRIEFS

Scottish TV cable launch...Scottish TV cable launch Scottish Television is launching a cable channel, the Scottish ... will be output already scheduled for Scottish Television, which spends pounds 20 million a year producing 1 ... head of publications and publicity within the public affairs division of the Independent Television ...

MEDIA: BRIEFS

the Independent Television Commission s regulations on undue prominence after it was criticised by the ITC over ... for DHL. ITC appoints Monteith The Independent Television Commission has appointed Peter ... at the Independent Television Commission. Children s net site set up TCC, the children s cable ...

NEWS: Impact lands pan-Euro Online launch

International Thomson Multimedia - a joint venture between Yorkshire Television and International Thomson ...

MEDIA: Who’ll make the Web a main-line medium?

full-motion footage of the crucial tries, courtesy of Sky TV. All this depends, firstly ... access becoming popular with consumers, and that could take much longer. As with satellite TV ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.