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MEDIA: Direct sales out in favour of tailor-made TV

subscription sales trials through TV rentals outlet Granada. It is now considering further openings Marketing manager Ruth Blakemore said the company also plans to launch a TV station in the New Year ...

MEDIA: BRIEFS

Newspapers and Mirror Group titles from 1 January. Telephones overtake television Telephone ... according to the Independent Television Commission. The figures show a 113 per cent increase in cable telephone lines over the last year, and a 45 per cent increase in homes subscribing to cable television ...

MEDIA: PR told to claim the high ground

TV sales house Laser has warned the PR industry that it needs to capture the communications high...TV sales house Laser has warned the PR industry that it needs to capture the communications high ground if it wants to play a role in broadcast sponsorship. Martin Lowde, sponsorship manager for Granada and LWT at ITV airtime sales house Laser, has rebuked the PR industry for losing ...

DIARY: Old PR dogs can still teach a few tricks

Yoof TV guru Janet Street Porter was in good company at the inaugural IPR Young Communicator...Yoof TV guru Janet Street Porter was in good company at the inaugural IPR Young Communicator Awards at the London Planetarium last week. There was little grey hair to be seen. However there was the oddal silvery barnet among the young over- achievers - waxworks of great astronomers were dotted ...

NEWS: Norwich Union enters direct market with QBO

will run alongside a pounds 10 million television and press advertising campaign landed by Saatchi ...

CAMPAIGNS: Charity; A helping hand in one number

and radio and television programmes from early summer with information on the 0345 90 90 90 number ... Media coverage began with a prominent picture story in The Times and BBC TV news bulletins. Agony ...

ANALYSIS: The BBC’s painful but necessary renewal

, people were still lobbying for BBC television to take advertising and the privatisation of Radios 1 ...

FOCUS: INTEGRATED MARKETING; Everyone pulling in the same direction

-second television commercials. ...

NEWS: Henderson shakes up accounts

will include groundwork for the company s first TV advertising campaign and the appointment of direct ...

CAMPAIGNS: Public Affairs; The Body Shop wages eco war

of the Earth. All possible channels were used to raise public awareness including TV, radio, press ...

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