to remove filtersNEWS: Poster industry tries direct response
15 Dec 1995 | by CLAIRE BEALE
revenue generator for other media - particularly TV. Maiden is keen to prove that posters also have a ...
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NEWS: HOTLINE
15 Dec 1995
which will allow every legitimate direct marketing operator to carry on unhindered . TV companies are banding together to call on the Independent Television Commission to relax its rules on TV sponsorship. A raft of satellite TV companies is demanding greater freedom to allow advertisers to sponsor ...
NEWS: Norwich Union awards Saatchi direct rethink
01 Dec 1995 | by STEFANO HATFIELD
insurance over the phone. Norwich Union Direct will be launched in January with a major television ...
CLOSE-UP: LIVE ISSUE/PROPOSED EU DISTANCE-SELLING DIRECTIVE; Ad industry lobbies against new EU selling curbs
01 Dec 1995 | by JOHN TYLEE
, believes the EU isn t targeting direct response TV ads, but rather companies that try to close deals ... advertising Heavy restrictions or Ban on TV toy ads bans during kids TV ... ). The flagging 70s aperitif returns to TV and cinema screens with a commercial that poses a challenge ...
MOVERS
10 Nov 1995
. The Independent Television Commission has appointed Peter Monteith as its regional executive for the East ...
INTEGRATED: PORTFOLIO; Paul Kitcatt
10 Nov 1995 | by CAROLINE MARSHALL
s direct mail work for the Salvation Army led to the radio and press ads, inserts and a TV ad which Kitcatt calls the mailing brought to life . The TV work for the launch of Colonial Direct ... , appeared both as a mailing and an insert, and drew heavily on the Salvador Dali imagery of the TV ad ...
BELOW-THE-LINE: Political parties vie for direct approach
11 Jan 1995 | by CONOR DIGNAM
, to support the broader mass-media messages of TV, press and posters. In terms of using direct ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
