15 Dec 1995
| by CLAIRE BEALE
Granada Television is to launch eight television channels next year in a
new joint initiative...Granada Television is to launch eight television channels next year in a
new joint initiative ...
on the extensive programming libraries of
Granada TV and its sister station, LWT, as well as new programming ...
series.
Other new channels include Health and Beauty, Granada TV Shopping Guide,
Home and Garden ...
15 Dec 1995
Radio can generate advertising awareness over and above television and
it can be as effective...Radio can generate advertising awareness over and above television and
it can be as effective at driving additional awareness when only
minimum TV is used.
These are some of the findings from ...
.
Only Channel 4, GMTV and satellite TV campaigns ran in the region, while
ITV was used to support ...
15 Dec 1995
| by MARGARET HOOD
-service union, with a pounds 1.2 million TV
push to recruit more members....BMP DDB Needham is launching a major new initiative for Unison, the
country s biggest public-service union, with a pounds 1.2 million TV
push to recruit more members.
In what Unison s general ...
to be the first
British trade union to recruit members through television advertising.
The campaign ...
15 Dec 1995
| by CLAIRE BEALE
for the satellite television channel, UK Gold,
from the incumbent, the Media Centre....Pattison Horswell Durden has snatched the pounds 4 million media
planning and buying task for the satellite television channel, UK Gold,
from the incumbent, the Media Centre.
PHD, which already handles the media account for UK Gold s sister
channel, UK Living, won the centralised business without ...
15 Dec 1995
| by HARRIET GREEN
Lowe Howard-Spink is exploiting the post-Panorama Princess Diana wave of
publicity with a pre-Christmas press campaign for Olympus cameras.
15 Dec 1995
| by ALASDAIR REID
Is Flextech s proposed TV sales house a good idea? Alasdair Reid
investigates...Is Flextech s proposed TV sales house a good idea? Alasdair Reid
investigates
Rumour has ...
is the biggest player in UK satellite television. It
owns Bravo and TCC, and either controls or manages Discovery, TLC and
Country Music TV. It has stakes not just in Gold and Living but also in
European ...
15 Dec 1995
In reference to the story John Smith s bitter to sponsor new TV series
by Jack Dee ( Campaign, 1...In reference to the story John Smith s bitter to sponsor new TV series
by Jack Dee ( Campaign, 1 December), there was a slight but very
important omission from the comment I made to Campaign s reporter.
John Smith s can, contrary to your story, run advertisements for its
products within ...
15 Dec 1995
Below are this week s questions for Campaign s weekly competition for TV
buying departments...Below are this week s questions for Campaign s weekly competition for TV
buying departments, and the latest league table. Faxed entries to Peter
Billyard on 0171-413 4503 or phone on 0171-413 4108 by 5pm this Friday
1 TVR
How many men TVRs will this timing deliver?
Date: 18 December
Time: 10pm ...
15 Dec 1995
| by JOHN TYLEE
, is understood to have been particularly impressed by
Dorlands existing TV work for the Halifax.
It included some of the most spectacular and expensive commercials ever
seen on British television ...
15 Dec 1995
| by OUR PARLIAMENTARY CORRESPONDENT
-
criticised gravestones television ad.
The Government will consider whether the business should ...
no TV ads since 1992 and the ad budget has been cut from pounds 4
million to pounds 2.5 million a year.
...