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THIS WEEK: Patak’s signs up Hollywood film director for TV

national television campaign, which will break in the new year....national television campaign, which will break in the new year. The company is also boosting its ... is best-known for The Killing Fields and The Mission. It airs on terrestrial and satellite TV ... -and-a-half years and will be its first national television cmpaign. Our earlier advertising was more ...

THIS WEEK: Lobbyists push for rule change on TV sponsors

Advertisers should be allowed to sponsor TV programmes directly related to their brands, according...Advertisers should be allowed to sponsor TV programmes directly related to their brands ... to the Independent Television Commission. The proposals include a plea to relax rules for viewers ... and advertisers. The regulations reflect an old age of television where sponsorship was not allowed ...

ADVERTISING: Alcohol faces rap if it goes over the limit

-imposed ban on television advertising for the first time in 40 years....For alcohol advertisers 1995 has been a watershed year, with the spirits industry lifting its self-imposed ban on television advertising for the first time in 40 years. But the alcohol ... advertisers have claimed the ASA, Broadcast Advertising Clearance Centre and Independent Television ...

ADVERTISING: BRIEFS

Ford Dealer in TV drive...Ford Dealer in TV drive Six new Ford Dealer commercials are to go on TV in the UK, each ... s On TV and TV Times. The ads, through Ogilvy We ve moved away from hectoring the consumer ... appeared in an ad before, replaces Terence Stamp as the airline s new television ad personality. She ...

THIS WEEK: UKCL adds the feminine touch for its ad debut

first TV advertising, which breaks early in January....UK Charity Lotteries will be targeting customers with the tagline Is Lady Luck With You? in its first TV advertising, which breaks early in January. The advertising, which will feature ... for the National Lottery. The tagline and female image for the TV campaign are previewed in a new pounds ...

THIS WEEK: Guinness is cashing in ...

on national TV from December 22 until Boxing Day....Guinness is cashing in on the success of its Anticipation commercial with this Christmas version showing animated reindeer doing the Guinness dance. The ad, by Arks Advertising in Ireland, will be shown on national TV from December 22 until Boxing Day. ...

THIS WEEK: Vobis outlets to raise UK profile

of the booming home computer market, launching a series of own-brand computer stores in the UK backed by TV...German computer giant Vobis is staging its most ambitious attempt yet to grab a slice of the booming home computer market, launching a series of own-brand computer stores in the UK backed by TV ... - and below-the- line work. TV advertising will launch early next year, although spend for 1996 has yet ...

MARKETING MIX: SOAP BOX; A new neurosis: too many people seeing your ads

. Even after 30 years, political parties still haven t worked out how to deal with television cameras ... as an acceptable gift ten times an evening on national television since early October? And, even more ...

MEDIA: BRIEFS

the Queen and Coronation Street when it comes to Christmas television viewing, according to the latest ...

THIS WEEK: Bell’s boss wins US brands post

Bell s chief marketer, Craig Duncan, is to take on the role of brand development director in the US. Duncan, currently marketing controller Bell s Scotch Whisky, was in the team that introduced spirits onto UK TV this year. His role will be taken temporarily by senior brand manager ...

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