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THIS WEEK: STOP PRESS

sales of 114,975 for the first three issues. Country 1035 AM is to launch its first TV advertising, through Manifesto, on Boxing Day. The TV burst will be supported by a tactical poster ... of Pearson TV, is expected to be appointed chief executive of the Pearson conglomerate in a boardroom shake ...

ADVERTISING: BRIEFS

to reinforce the gritty image shown in the brand s new cinema and television work. The ads use messages such as This New Year give up giving up and No room at the inn? Try the off licence . The new TV and cinema ads ... the Drayton Manor Family Theme Park account and will break its first work in the New Year with local TV ...

CAMPAIGNS: Public Affairs; The Body Shop wages eco war

of the Earth. All possible channels were used to raise public awareness including TV, radio, press ...

NEWS: HOTLINE

Varcoe, the head of TV planning at Manning Gottlieb Media, has also joined 20/20. The next issue ...

ANALYSIS: The tide turns for Seven Seas

. This autumn Seven Seas launched a pounds 3.8m TV campaign through Advertising Principles for its cod liver ...

NEWS: Hill & Knowlton wins Flora race

, is to maximise the profile of the race alongside TV and radio advertising and sales promotion. Flora ... at every level by encouraging the public to either sponsor a runner, watch the race on TV or enter ...

NEWS: Sainsbury’s parodies itself in new AMV spot

TV ads by the supermarket chain through Abbott Mead Vickers BBDO. Until now, Sainsbury s has ...

DIARY: I’m only a punter but...

need my eyes tested? Was my TV on the blink? Or is it because Persil, nearly clean - not really ...

THIS WEEK: Cleese is recipe for disaster in new ‘fun’ JS ad

Sainsbury s is parodying its well-known celebrity recipe campaign to launch a new range of Christmas ready-made snack products. The self-mocking TV ad, which begins its three-week run this weekend, features comedian John Cleese giving his own interpretation of Everyone s favourite ...

THIS WEEK: Body Shop joins Shell row with spoiler ad

the Ogoni in 1994 and to highlight the TV programme Someone is making a killing. ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.